HERON FINANCIAL GROUP, LLC

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CIK 1803648

13F portfolio (2023-Q2)

$186M

Positions

142

Implied 1Y CAGR

modeled · as filed

Long positions in SEC Section 13(f) securities (US-listed stocks, ADRs and ETFs), largest first · Δ vs 2023-Q1. A lagged quarterly snapshot (filed ≤45 days after quarter-end); excludes shorts, options, cash, and shares listed only on non-US exchanges — foreign companies held via a US listing or ADR (e.g. Alibaba, TSMC) ARE included.

Implied return what this book implies · modeled, not advice methodology →

Open in PORT →

As filed = each book applied at its quarter-end (what the reported book did) · As copyable = applied at its statutory 45-day filing deadline (what a 13F follower could have earned).

Computing…

Hypothetical modeled performance constructed with hindsight — not actual results, and not indicative of future results. See the Disclaimer.

Exposures · what this manager owns, by sector & size (2023-Q2)

Holdings

142

Top 5

24.4%

Top 10

43.2%

Effective N

42.0

HHI

0.024

This quarter

3 new · 0 exit →

By sector

Unclassified54.4%

Information Technology11.4%

Financials7.3%

Health Care5.2%

Consumer Discretionary4.6%

Industrials3.8%

Materials3.1%

Utilities2.9%

Other7.3%

By market cap

Unknown54.8%

Large ($10–200B)21.7%

Mega (>$200B)20.7%

Mid ($2–10B)2.8%

By region

Other54.4%

North America45.3%

Europe0.2%

By industry group GICS — finer than sector

Industry group	Weight	Names
Unclassified	55.51%	34
Technology Hardware & Equipment	4.87%	4
Specialty Retail	3.19%	7
Pharmaceuticals & Biotechnology	3.14%	8
Software	2.93%	5
Utilities	2.91%	7
Insurance	2.51%	6
Oil, Gas & Consumable Fuels	2.47%	5
Semiconductors & Semiconductor Equipment	2.39%	8
Chemicals	2.30%	4
Machinery	1.94%	5
Commercial Services & Supplies	1.91%	5
Health Care Equipment & Supplies	1.83%	6
Diversified Telecommunication Services	1.82%	3
Capital Markets	1.57%	2
Banks	1.28%	4
Software & IT Services	1.02%	4
Distributors	0.98%	3
Food Products	0.94%	3
Hotels, Restaurants & Leisure	0.47%	2
Electrical Equipment & Components	0.47%	2
Beverages	0.47%	3
Metals & Mining	0.44%	1
Airlines	0.41%	1
Paper & Forest Products	0.38%	1
Agricultural Products	0.38%	2
Media & Entertainment	0.31%	1
Communications Equipment	0.30%	1
Health Care Providers & Services	0.29%	1
Aerospace & Defense	0.25%	2
Food & Staples Retailing	0.21%	1
Equity Real Estate Investment Trusts (REITs)	0.11%	1

Top holdings

#	Ticker	Name	Sector	Weight
1	VUG	VANGUARD INDEX FDS	Unclassified	5.53%
2	VOO	VANGUARD INDEX FDS	Unclassified	5.35%
3	EFAV	ISHARES TR	Unclassified	4.64%
4	IWR	ISHARES TR	Unclassified	4.47%
5	IWP	ISHARES TR	Unclassified	4.42%
6	IJJ	ISHARES TR	Unclassified	4.29%
7	VYM	VANGUARD WHITEHALL FDS	Unclassified	3.81%
8	IWO	ISHARES TR	Unclassified	3.75%
9	VB	VANGUARD INDEX FDS	Unclassified	3.61%
10	IWN	ISHARES TR	Unclassified	3.38%

109/142 names classified · sector 45.6% of weight · industry 44.5% · mkt cap 45.2%; unclassified names shown, never dropped.

Sector allocation over time · how the GICS mix & top names shifted quarter by quarter

top 5/sector, rest → “Other” · 15 quarters

Information TechnologyAAPL, TMO, MSFT, CSCO, ADBE · other

FinancialsMS, JPM, BRK.B, AON, UNH · other

Health CareTFX, JNJ, EW, AMGN, PFE · other

Consumer DiscretionaryAMZN, COST, HD, POOL, AZO · other

IndustrialsITW, FICO, FDX, CAT, BA · other

MaterialsLYB, PG, CMC, ECL, SON · other

UtilitiesDTE, NEE, DUK, WMB, ETR · other

Communication ServicesVZ, TMUS, T, GOOGL, NFLX · other

EnergyXOM, VLO, PSX, MPC, CVX · other

Consumer StaplesSJM, CVS, ADM, CALM, MDLZ · other

Real EstateADC, ESS

UnclassifiedVUG, EFAV, VOO, IJJ, IWV · other

Sector is classified on each name's CURRENT fundamentals, not point-in-time — apparent sector drift can reflect the market re-rating a holding, not a manager trade. 13F is a lagged quarterly snapshot of long positions in US-listed securities only — foreign companies held via a US listing or ADR ARE included, but shares listed only on non-US exchanges (plus shorts, options and cash) are not. Latest quarter: 45.6% of the book is sector-classified (unclassified names shown, never dropped).

Style box · size × value-growth placement of the reported book (2023-Q2), classified on current fundamentals (not point-in-time) — load it into PORT to overlay your own portfolio

Only 44% of book weight classified — the grid is NOT representative of the whole book.

holdings, colored by sector (105 classified)HERON FINANCIAL GROUP, LLC centroid (Large Core)

Information TechnologyFinancialsHealth CareConsumer DiscretionaryIndustrialsMaterialsUtilitiesCommunication ServicesEnergyConsumer StaplesReal Estate

Style box summary for HERON FINANCIAL GROUP, LLC: centroid Large Core. Heaviest cells: Large Core 14.0%, Large Growth 10.0%, Large Value 8.6%.

Classified: 44.1% of book weight (105/141 names) · unclassified 55.9%: VUG, VOO, EFAV, IWR, IWP, IJJ, VYM, IWO, VB, IWN +26 more. Size: cap 70/20/10 bands; style: value/growth composite on our own metrics — not Morningstar's model.

Contribution holdings-based, any period

No contribution data for this period.

Holdings· 142 positions (2023-Q2) · largest first · Δ vs 2023-Q1

#	Security	Shares	Value	Weight	Δ QoQ
1	VUGVANGUARD INDEX FDS	36,268	$10M	5.5%	TRIM −3%
2	VOOVANGUARD INDEX FDS	24,355	$10M	5.3%	HOLD
3	EFAVISHARES TR	127,460	$9M	4.6%	TRIM −5%
4	IWRISHARES TR	113,546	$8M	4.5%	TRIM −5%
5	IWPISHARES TR	84,868	$8M	4.4%	TRIM −5%
6	IJJISHARES TR	74,264	$8M	4.3%	TRIM −4%
7	VYMVANGUARD WHITEHALL FDS	66,684	$7M	3.8%	HOLD
8	IWOISHARES TR	28,691	$7M	3.8%	TRIM −2%
9	VBVANGUARD INDEX FDS	33,700	$7M	3.6%	TRIM −4%
10	IWNISHARES TR	44,534	$6M	3.4%	TRIM −3%
11	AAPLAPPLE INC	25,979	$5M	2.7%	HOLD
12	IWVISHARES TR	16,453	$4M	2.3%	HOLD
13	MSFTMICROSOFT CORP	8,501	$3M	1.6%	TRIM −3%
14	JPEMJ P MORGAN EXCHANGE TRADED F	51,843	$3M	1.4%	ADD 2%
15	TMOTHERMO FISHER SCIENTIFIC INC	5,006	$3M	1.4%	HOLD
16	PGXINVESCO EXCH TRADED FD TR II	195,358	$2M	1.2%	HOLD
17	MSMORGAN STANLEY	25,449	$2M	1.2%	HOLD
18	COWZPACER FDS TR	42,606	$2M	1.1%	TRIM −14%
19	BRK.BBERKSHIRE HATHAWAY INC DEL	5,899	$2M	1.1%	HOLD
20	LYBLYONDELLBASELL INDUSTRIES N	21,593	$2M	1.1%	HOLD
21	ITWILLINOIS TOOL WKS INC	7,926	$2M	1.1%	HOLD
22	TMUST-MOBILE US INC	14,163	$2M	1.1%	ADD 5%
23	AONAON PLC	5,583	$2M	1.0%	HOLD
24	XOMEXXON MOBIL CORP	16,762	$2M	1.0%	HOLD
25	JPMJPMORGAN CHASE & CO	11,638	$2M	0.9%	HOLD
26	JNJJOHNSON & JOHNSON	10,117	$2M	0.9%	HOLD
27	TFXTELEFLEX INCORPORATED	6,451	$2M	0.8%	HOLD
28	COSTCOSTCO WHSL CORP NEW	2,854	$2M	0.8%	ADD 3%
29	NEENEXTERA ENERGY INC	20,417	$2M	0.8%	HOLD
30	AMZNAMAZON COM INC	11,127	$1M	0.8%	HOLD
31	FICOFAIR ISAAC CORP	1,780	$1M	0.8%	HOLD
32	MAMASTERCARD INCORPORATED	3,333	$1M	0.7%	HOLD
33	UNHUNITEDHEALTH GROUP INC	2,682	$1M	0.7%	HOLD
34	DTEDTE ENERGY CO	11,489	$1M	0.7%	HOLD
35	PFFISHARES TR	38,462	$1M	0.6%	HOLD
36	VLOVALERO ENERGY CORP	9,708	$1M	0.6%	TRIM −4%
37	PGPROCTER AND GAMBLE CO	7,502	$1M	0.6%	TRIM −2%
38	ADBEADOBE INC	2,269	$1M	0.6%	HOLD
39	CSCOCISCO SYS INC	20,909	$1M	0.6%	TRIM −2%
40	DUKDUKE ENERGY CORP NEW	11,684	$1M	0.6%	HOLD
41	VZVERIZON COMMUNICATIONS INC	27,337	$1M	0.5%	ADD 4%
42	BIVVANGUARD BD INDEX FDS	13,059	$982,429	0.5%	HOLD
43	PIEINVESCO EXCH TRADED FD TR II	51,666	$980,104	0.5%	HOLD
44	ADIANALOG DEVICES INC	4,944	$963,141	0.5%	HOLD
45	EWEDWARDS LIFESCIENCES CORP	9,786	$923,113	0.5%	ADD 2%
46	MRKMERCK & CO INC	7,844	$905,119	0.5%	ADD 4%
47	SJMSMUCKER J M CO	5,716	$844,033	0.5%	HOLD
48	HDHOME DEPOT INC	2,705	$840,281	0.5%	HOLD
49	CMCCOMMERCIAL METALS CO	15,648	$824,024	0.4%	HOLD
50	LLYELI LILLY & CO	1,754	$822,591	0.4%	TRIM −2%
51	POOLPOOL CORP	2,156	$807,861	0.4%	ADD 3%
52	NVDANVIDIA CORPORATION	1,879	$794,855	0.4%	HOLD
53	WMBWILLIAMS COS INC	23,860	$778,552	0.4%	TRIM −2%
54	AZOAUTOZONE INC	310	$772,942	0.4%	HOLD
55	IEIISHARES TR	6,669	$768,669	0.4%	HOLD
56	TXNTEXAS INSTRS INC	4,254	$765,885	0.4%	HOLD
57	SEALED AIR CORP NEW	19,108	$764,334	0.4%	HOLD
58	FDXFEDEX CORP	3,036	$752,624	0.4%	HOLD
59	TPLTEXAS PACIFIC LAND CORPORATI	559	$735,924	0.4%	HOLD
60	SONSONOCO PRODS CO	12,092	$713,666	0.4%	ADD 2%
61	AMGNAMGEN INC	3,207	$712,018	0.4%	HOLD
62	MPCMARATHON PETE CORP	5,967	$695,752	0.4%	HOLD
63	GOOGLALPHABET INC	5,786	$692,584	0.4%	ADD 3%
64	PGRPROGRESSIVE CORP	5,092	$674,079	0.4%	ADD 3%
65	GPCGENUINE PARTS CO	3,878	$656,274	0.4%	ADD 3%
66	INTUINTUIT	1,431	$655,670	0.4%	HOLD
67	PSXPHILLIPS 66	6,830	$651,445	0.4%	ADD 2%
68	EMREMERSON ELEC CO	7,049	$637,159	0.3%	HOLD
69	RPMRPM INTL INC	6,598	$592,039	0.3%	HOLD
70	ADMARCHER DANIELS MIDLAND CO	7,700	$581,801	0.3%	HOLD
71	FIXDFIRST TR EXCHNG TRADED FD VI	13,110	$579,069	0.3%	TRIM −8%
72	NFLXNETFLIX INC	1,313	$578,363	0.3%	HOLD
73	QCOMQUALCOMM INC	4,701	$559,607	0.3%	HOLD
74	IVVISHARES TR	1,244	$554,463	0.3%	HOLD
75	IUSGISHARES TR	5,657	$552,349	0.3%	HOLD
76	ECLECOLAB INC	2,956	$551,856	0.3%	HOLD
77	CATCATERPILLAR INC	2,217	$545,440	0.3%	ADD 3%
78	DGXQUEST DIAGNOSTICS INC	3,812	$535,815	0.3%	HOLD
79	CACICACI INTL INC	1,543	$525,916	0.3%	HOLD
80	FASTFASTENAL CO	8,815	$520,001	0.3%	HOLD
81	PFEPFIZER INC	14,110	$517,546	0.3%	HOLD
82	AMATAPPLIED MATLS INC	3,580	$517,453	0.3%	HOLD
83	ORCLORACLE CORP	4,290	$510,896	0.3%	TRIM −4%
84	BIIBBIOGEN INC	1,745	$497,063	0.3%	ADD 2%
85	YUMYUM BRANDS INC	3,565	$493,988	0.3%	ADD 4%
86	GOOGALPHABET INC	3,761	$454,968	0.2%	HOLD
87	CALMCal-Maine Foods, Inc.	9,577	$430,965	0.2%	ADD 2%
88	LOWLOWES COS INC	1,886	$425,670	0.2%	HOLD
89	DFUSDIMENSIONAL ETF TRUST	8,809	$424,241	0.2%	HOLD
90	SPYSTATE STR SPDR S&P 500 ETF T	945	$418,975	0.2%	HOLD
91	MTRNMATERION CORP	3,641	$415,802	0.2%	HOLD
92	AMDADVANCED MICRO DEVICES INC	3,560	$405,520	0.2%	HOLD
93	HDVISHARES TR	3,936	$396,709	0.2%	HOLD
94	INTCINTEL CORP	11,736	$392,452	0.2%	TRIM −4%
95	TAT&T INC	24,598	$392,338	0.2%	TRIM −3%
96	CVSCVS HEALTH CORP	5,657	$391,068	0.2%	TRIM −3%
97	IEMGISHARES INC	7,898	$389,292	0.2%	TRIM −11%
98	MCDMCDONALDS CORP	1,298	$387,336	0.2%	HOLD
99	BMYBRISTOL-MYERS SQUIBB CO	6,027	$385,427	0.2%	HOLD
100	ETNEATON CORP PLC	1,859	$373,845	0.2%	HOLD
101	PAGPENSKE AUTOMOTIVE GRP INC	2,229	$371,418	0.2%	HOLD
102	CAHCARDINAL HEALTH INC	3,770	$356,529	0.2%	HOLD
103	PEPPEPSICO INC	1,860	$344,494	0.2%	HOLD
104	AVGOBROADCOM INC	393	$340,900	0.2%	TRIM −2%
105	IJRISHARES TR	3,359	$334,724	0.2%	HOLD
106	FISVFISERV INC	2,564	$323,449	0.2%	HOLD
107	MDLZMONDELEZ INTL INC	4,270	$311,454	0.2%	HOLD
108	ABTABBOTT LABS	2,853	$311,034	0.2%	HOLD
109	KOCOCA COLA CO	5,121	$308,387	0.2%	ADD 3%
110	IBMINTERNATIONAL BUSINESS MACHS	2,276	$304,552	0.2%	HOLD
111	ETRENTERGY CORP NEW	3,088	$300,679	0.2%	HOLD
112	CVXCHEVRON CORP NEW	1,884	$296,492	0.2%	TRIM −12%
113	CMICUMMINS INC	1,182	$289,893	0.2%	ADD 3%
114	TQQQPROSHARES TR	7,000	$287,000	0.2%	NEW
115	MRSHMARSH & MCLENNAN COS INC	1,479	$278,170	0.1%	HOLD
116	TFCTRUIST FINL CORP	9,133	$277,187	0.1%	HOLD
117	CTVACORTEVA INC	4,789	$274,426	0.1%	HOLD
118	BDXBECTON DICKINSON & CO	1,027	$271,138	0.1%	HOLD
119	ADSKAUTODESK INC	1,286	$263,128	0.1%	TRIM −6%
120	CWENCLEARWAY ENERGY INC	9,208	$262,980	0.1%	HOLD
121	CBCHUBB LIMITED	1,329	$255,912	0.1%	HOLD
122	UNILEVER PLC	4,800	$250,224	0.1%	HOLD
123	PLXSPLEXUS CORP	2,543	$249,824	0.1%	HOLD
124	BABOEING CO	1,166	$246,213	0.1%	HOLD
125	PYPLPAYPAL HLDGS INC	3,642	$243,031	0.1%	ADD 4%
126	GEGE AEROSPACE	2,154	$236,617	0.1%	HOLD
127	SYKSTRYKER CORPORATION	775	$236,328	0.1%	HOLD
128	ACNACCENTURE PLC IRELAND	759	$234,212	0.1%	HOLD
129	QQQINVESCO QQQ TR	625	$230,984	0.1%	TRIM −5%
130	TRVTRAVELERS COMPANIES INC	1,303	$226,279	0.1%	HOLD
131	PNWPINNACLE WEST CAP CORP	2,737	$222,956	0.1%	HOLD
132	HONHONEYWELL INTL INC	1,052	$218,290	0.1%	HOLD
133	DEODIAGEO PLC	1,245	$215,983	0.1%	HOLD
134	ADPAUTOMATIC DATA PROCESSING IN	980	$215,394	0.1%	HOLD
135	JPINJ P MORGAN EXCHANGE TRADED F	4,088	$212,290	0.1%	HOLD
136	BAXBAXTER INTL INC	4,545	$207,070	0.1%	NEW
137	MMM3M CO	2,050	$205,185	0.1%	HOLD
138	WFCWELLS FARGO CO NEW	4,774	$203,734	0.1%	NEW
139	IQLTISHARES TR	5,720	$203,632	0.1%	HOLD
140	ADCAGREE RLTY CORP	3,100	$202,709	0.1%	HOLD
141	DBDEUTSCHE BK AG	18,690	$196,806	0.1%	HOLD
142	DNPDNP SELECT INCOME FD INC	16,171	$169,472	0.1%	HOLD

☆HERON FINANCIAL GROUP, LLC