Adobe builds integrated software platforms and tools for creativity, productivity, and customer experience management, serving business professionals, consumers, creators, creative professionals, and marketing professionals. Its end-to-end platform spans ideation, creation, production, and content activation across multiple media types and channels. The company incorporates AI capabilities — including conversational and agentic features — across its offerings through its AI platform, which is designed to provide brand safety, intellectual property protection, and compliance.
Adobe addresses two primary customer groups — Business Professionals & Consumers, and Creative & Marketing Professionals — distributing products through digital and enterprise routes to market and an extensive partner ecosystem. Key growth drivers include expanding existing customer relationships, acquiring new customers, extending solutions across desktop, web, and mobile, and broadening geographic reach. Beginning in fiscal 2023, Adobe committed a $3 billion multi-year investment to establish leadership in generative AI.
Digital Media 74% · Digital Experience 25% · Publishing And Advertising 1%
business segments · FY2025 (ended Nov 2025) · share of tagged segment revenue (10-K XBRL, as filed)
