Wills Financial Group, Inc.

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CIK 1525109

13F portfolio (2024-Q4)

$232M

Positions

Implied 1Y CAGR

modeled · as filed

Long positions in SEC Section 13(f) securities (US-listed stocks, ADRs and ETFs), largest first · Δ vs 2024-Q3. A lagged quarterly snapshot (filed ≤45 days after quarter-end); excludes shorts, options, cash, and shares listed only on non-US exchanges — foreign companies held via a US listing or ADR (e.g. Alibaba, TSMC) ARE included.

Implied return what this book implies · modeled, not advice methodology →

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As filed = each book applied at its quarter-end (what the reported book did) · As copyable = applied at its statutory 45-day filing deadline (what a 13F follower could have earned).

Computing…

Hypothetical modeled performance constructed with hindsight — not actual results, and not indicative of future results. See the Disclaimer.

Exposures · what this manager owns, by sector & size (2024-Q4)

Holdings

Top 5

32.7%

Top 10

50.6%

Effective N

26.4

HHI

0.038

This quarter

2 new · 0 exit →

By sector

Information Technology25.8%

Financials13.3%

Industrials12.3%

Materials8.8%

Consumer Discretionary8.3%

Utilities7.1%

Health Care5.6%

Communication Services5.1%

Other13.6%

By market cap

Mega (>$200B)50.9%

Large ($10–200B)44.1%

Unknown5.0%

By region

North America95.0%

Other5.0%

By industry group GICS — finer than sector

Industry group	Weight	Names
Technology Hardware & Equipment	15.88%	4
Unclassified	14.16%	9
Chemicals	8.84%	5
Software	7.40%	1
Utilities	7.11%	5
Specialty Retail	6.01%	4
Aerospace & Defense	5.37%	4
Commercial Services & Supplies	5.30%	3
Oil, Gas & Consumable Fuels	4.34%	3
Software & IT Services	3.93%	2
Beverages	3.54%	2
Pharmaceuticals & Biotechnology	3.47%	4
Road & Rail	3.11%	2
Semiconductors & Semiconductor Equipment	2.55%	3
Health Care Equipment & Supplies	2.18%	2
Distributors	2.06%	2
Banks	1.84%	2
Diversified Telecommunication Services	1.16%	1
Capital Markets	0.67%	2
Food Products	0.57%	1
Tobacco	0.19%	1
Automobiles & Components	0.11%	1
Insurance	0.11%	1
Hotels, Restaurants & Leisure	0.10%	1

Top holdings

#	Ticker	Name	Sector	Weight
1	BRK.B	BERKSHIRE HATHAWAY INC	Financials	9.17%
2	AAPL	Apple Inc.	Information Technology	7.52%
3	MSFT	MICROSOFT CORP	Information Technology	7.40%
4	LMT	LOCKHEED MARTIN CORP	Industrials	4.44%
5	DHR	DANAHER CORP /DE/	Information Technology	4.14%
6	PANW	Palo Alto Networks Inc	Information Technology	3.92%
7	PG	PROCTER & GAMBLE Co	Materials	3.64%
8	AMZN	AMAZON COM INC	Consumer Discretionary	3.54%
9	GOOGL	Alphabet Inc.	Communication Services	3.53%
10	PEP	PEPSICO INC	Consumer Staples	3.26%

57/65 names classified · sector 95.0% of weight · industry 85.8% · mkt cap 95.0%; unclassified names shown, never dropped.

Sector allocation over time · how the GICS mix & top names shifted quarter by quarter

top 5/sector, rest → “Other” · 45 quarters

Information TechnologyAAPL, MSFT, DHR, INTC, PANW · other

FinancialsBRK.B, V, MKL, MS, BX · other

IndustrialsLMT, UNP, NSC, MMM, BA · other

UtilitiesD, WTRG, SO, KMI, EPD · other

Health CareJNJ, PFE, ZTS, MRK, GEHC · other

MaterialsPG, NKE, LYB, CMP, KVUE · other

Communication ServicesVZ, T, DIS, GOOGL, GOOG · other

Consumer StaplesPEP, KO, CVS, SJM, KHC · other

EnergyXOM, CVX, EOG, COP, DVN · other

Consumer DiscretionaryAMZN, SHW, WMT, MCD, FERG · other

Real EstatePMT, DLR

UnclassifiedAQUA AMERICA INC, FPE, TIP, Berkshire Hathaway Inc, Apple Computer · other

Sector is classified on each name's CURRENT fundamentals, not point-in-time — apparent sector drift can reflect the market re-rating a holding, not a manager trade. 13F is a lagged quarterly snapshot of long positions in US-listed securities only — foreign companies held via a US listing or ADR ARE included, but shares listed only on non-US exchanges (plus shorts, options and cash) are not. Latest quarter: 95.0% of the book is sector-classified (unclassified names shown, never dropped).

Style box · size × value-growth placement of the reported book (2024-Q4), classified on current fundamentals (not point-in-time) — load it into PORT to overlay your own portfolio

holdings, colored by sector (56 classified)Wills Financial Group, Inc. centroid (Large Core)

Information TechnologyIndustrialsMaterialsConsumer DiscretionaryUtilitiesHealth CareCommunication ServicesEnergyConsumer StaplesFinancials

Style box summary for Wills Financial Group, Inc.: centroid Large Core. Heaviest cells: Large Growth 30.2%, Large Value 24.2%, Large Core 15.6%.

Classified: 85.8% of book weight (56/65 names) · unclassified 14.2%: BRK.B, IAU, OCSL, SCHD, RDVY, IVV, JEPI, VB, BKLC. Size: cap 70/20/10 bands; style: value/growth composite on our own metrics — not Morningstar's model.

Contribution holdings-based, any period

No contribution data for this period.

Holdings· 65 positions (2024-Q4) · largest first · Δ vs 2024-Q3

#	Security	Shares	Value	Weight	Δ QoQ
1	BRK.BBERKSHIRE HATHAWAY INC DEL	46,842	$21M	9.2%	HOLD
2	AAPLAPPLE INC	69,516	$17M	7.5%	HOLD
3	MSFTMICROSOFT CORP	40,678	$17M	7.4%	TRIM −8%
4	LMTLOCKHEED MARTIN CORP	21,172	$10M	4.4%	TRIM −8%
5	DHRDANAHER CORP DEL	41,797	$10M	4.1%	HOLD
6	PANWPALO ALTO NETWORKS INC	49,878	$9M	3.9%	ADD 77%
7	PGPROCTER AND GAMBLE CO	50,351	$8M	3.6%	HOLD
8	AMZNAMAZON COM INC	37,365	$8M	3.5%	ADD 6%
9	GOOGLALPHABET INC	43,133	$8M	3.5%	HOLD
10	PEPPEPSICO INC	49,654	$8M	3.3%	HOLD
11	KVUEKENVUE INC	280,606	$6M	2.6%	ADD 16%
12	CVXCHEVRON CORP NEW	39,871	$6M	2.5%	ADD 5%
13	UNPUNION PAC CORP	25,167	$6M	2.5%	HOLD
14	WTRGESSENTIAL UTILS INC	156,788	$6M	2.5%	TRIM −3%
15	IAUISHARES GOLD TR	114,462	$6M	2.4%	HOLD
16	GEHCGE HEALTHCARE TECHNOLOGIES I	61,439	$5M	2.1%	ADD 5%
17	SHWSHERWIN WILLIAMS CO	13,611	$5M	2.0%	HOLD
18	SPGIS&P GLOBAL INC	9,112	$5M	2.0%	HOLD
19	AVGOBROADCOM INC	19,564	$5M	2.0%	TRIM −4%
20	FERGFERGUSON ENTERPRISES INC	25,909	$4M	1.9%	ADD 25%
21	DDOMINION ENERGY INC	82,266	$4M	1.9%	TRIM −13%
22	ACNACCENTURE PLC IRELAND	12,100	$4M	1.8%	ADD 36%
23	JPMJPMORGAN CHASE & CO	16,861	$4M	1.7%	ADD 6%
24	CFCF INDS HLDGS INC	42,969	$4M	1.6%	ADD 4%
25	VVISA INC	11,049	$3M	1.5%	ADD 79%
26	ZTSZOETIS INC	21,399	$3M	1.5%	ADD 5%
27	MRKMERCK & CO INC	34,985	$3M	1.5%	ADD 16%
28	COPCONOCOPHILLIPS	35,020	$3M	1.5%	TRIM −18%
29	SOSOUTHERN CO	38,365	$3M	1.4%	ADD 28%
30	VZVERIZON COMMUNICATIONS INC	67,137	$3M	1.2%	TRIM −9%
31	OCSLOAKTREE SPECIALTY LENDING CO	166,498	$3M	1.1%	NEW
32	NEENEXTERA ENERGY INC	34,140	$2M	1.1%	ADD 4%
33	SCHDSCHWAB STRATEGIC TR	58,916	$2M	0.7%	ADD 206%
34	NOCNORTHROP GRUMMAN CORP	3,409	$2M	0.7%	TRIM −3%
35	NSCNORFOLK SOUTHN CORP	6,280	$1M	0.6%	HOLD
36	NKENIKE INC	19,312	$1M	0.6%	TRIM −46%
37	MKCMCCORMICK & CO INC	17,226	$1M	0.6%	TRIM −11%
38	GOOGALPHABET INC	4,940	$940,774	0.4%	HOLD
39	ALBALBEMARLE CORP	10,642	$916,097	0.4%	TRIM −17%
40	TXNTEXAS INSTRS INC	4,843	$908,035	0.4%	ADD 10%
41	CMECME GROUP INC	3,551	$824,698	0.4%	HOLD
42	XOMEXXON MOBIL CORP	7,417	$797,874	0.3%	HOLD
43	JNJJOHNSON & JOHNSON	5,448	$787,904	0.3%	TRIM −6%
44	DUKDUKE ENERGY CORP NEW	6,870	$740,206	0.3%	HOLD
45	BXBLACKSTONE INC	4,227	$728,813	0.3%	ADD 47%
46	TMOTHERMO FISHER SCIENTIFIC INC	1,359	$707,028	0.3%	TRIM −3%
47	HDHOME DEPOT INC	1,694	$659,038	0.3%	HOLD
48	KOCOCA COLA CO	10,313	$642,102	0.3%	HOLD
49	RDVYFIRST TR EXCHANGE TRADED FD	8,335	$492,940	0.2%	ADD 83%
50	NVDANVIDIA CORPORATION	3,395	$455,915	0.2%	HOLD
51	PMPHILIP MORRIS INTL INC	3,663	$440,842	0.2%	ADD 6%
52	LOWLOWES COS INC	1,750	$431,900	0.2%	HOLD
53	IVVISHARES TR	625	$367,925	0.2%	ADD 3%
54	JEPIJPMorgan Equity Premium Income ETF	6,129	$352,601	0.2%	ADD 55%
55	RTXRTX CORPORATION	2,805	$324,595	0.1%	TRIM −3%
56	VBVANGUARD INDEX FDS	1,296	$311,403	0.1%	HOLD
57	MCKMCKESSON CORP	500	$284,955	0.1%	HOLD
58	PFEPFIZER INC	10,501	$278,597	0.1%	TRIM −21%
59	TSLATESLA INC	658	$265,727	0.1%	NEW
60	MKLMARKEL GROUP INC	142	$245,125	0.1%	HOLD
61	ISRGINTUITIVE SURGICAL INC	450	$234,882	0.1%	HOLD
62	MCDMCDONALDS CORP	775	$224,665	0.1%	HOLD
63	BKLCBNY MELLON ETF TRUST	2,001	$224,229	0.1%	TRIM −21%
64	HIIHUNTINGTON INGALLS INDS INC	1,161	$219,354	0.1%	ADD 2%
65	PNCPNC FINL SVCS GROUP INC	1,098	$211,749	0.1%	HOLD

☆Wills Financial Group, Inc.