Holland Advisory Services, Inc.

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CIK 1890183

13F portfolio (2026-Q1)

$75M

Positions

Implied 1Y CAGR

modeled · as filed

Long positions in SEC Section 13(f) securities (US-listed stocks, ADRs and ETFs), largest first · Δ vs 2025-Q4. A lagged quarterly snapshot (filed ≤45 days after quarter-end); excludes shorts, options, cash, and shares listed only on non-US exchanges — foreign companies held via a US listing or ADR (e.g. Alibaba, TSMC) ARE included.

Implied return what this book implies · modeled, not advice methodology →

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As filed = each book applied at its quarter-end (what the reported book did) · As copyable = applied at its statutory 45-day filing deadline (what a 13F follower could have earned).

Computing…

Hypothetical modeled performance constructed with hindsight — not actual results, and not indicative of future results. See the Disclaimer.

Exposures · what this manager owns, by sector & size (2026-Q1)

Holdings

Top 5

71.9%

Top 10

79.4%

Effective N

6.2

HHI

0.162

This quarter

4 new · 0 exit →

By sector

Unclassified77.7%

Information Technology6.7%

Financials3.0%

Consumer Staples2.8%

Consumer Discretionary2.2%

Health Care1.9%

Energy1.8%

Industrials1.5%

Other2.3%

By market cap

Unknown78.0%

Mega (>$200B)16.3%

Large ($10–200B)5.7%

By region

Other77.7%

North America22.0%

Europe0.3%

By industry group GICS — finer than sector

Industry group	Weight	Names
Unclassified	77.73%	16
Technology Hardware & Equipment	4.05%	4
Tobacco	2.23%	2
Pharmaceuticals & Biotechnology	1.87%	3
Oil, Gas & Consumable Fuels	1.84%	2
Banks	1.81%	2
Software	1.65%	1
Specialty Retail	1.16%	1
Hotels, Restaurants & Leisure	1.04%	1
Semiconductors & Semiconductor Equipment	0.98%	2
Insurance	0.90%	2
Machinery	0.82%	1
Chemicals	0.72%	1
Utilities	0.71%	2
Food Products	0.60%	1
Marine	0.36%	1
Commercial Services & Supplies	0.33%	1
Entertainment	0.32%	1
Industrial Conglomerates	0.31%	1
Metals & Mining	0.29%	1
Media & Entertainment	0.29%	1

Top holdings

#	Ticker	Name	Sector	Weight
1	IVV	ISHARES TR	Unclassified	28.80%
2	IJH	ISHARES TR	Unclassified	23.95%
3	IJR	ISHARES TR	Unclassified	13.22%
4	VTI	VANGUARD INDEX FDS	Unclassified	3.30%
5	AAPL	Apple Inc.	Information Technology	2.60%
6	MSFT	MICROSOFT CORP	Information Technology	1.65%
7	PM	Philip Morris International Inc.	Consumer Staples	1.54%
8	JPM	JPMORGAN CHASE & CO	Financials	1.52%
9	IWP	ISHARES TR	Unclassified	1.51%
10	FBTC	FIDELITY WISE ORIGIN BITCOIN	Unclassified	1.35%

31/47 names classified · sector 22.3% of weight · industry 22.3% · mkt cap 22.0%; unclassified names shown, never dropped.

Sector allocation over time · how the GICS mix & top names shifted quarter by quarter

top 5/sector, rest → “Other” · 18 quarters

Information TechnologyAAPL, MSFT, IBM, DELL, NVDA · other

FinancialsJPM, BRO, V, BAC, TRV

Consumer StaplesPM, MDLZ, MO

Consumer DiscretionaryMCD, WMT, HD, PZZA

Health CareJNJ, AMGN, MRK

IndustrialsCCL, CAT, MMM, ACN, FISV · other

MaterialsPG, RIO, B

EnergyXOM, CVX

Communication ServicesCMCSA, DIS

UtilitiesPNW, OKE, SO

UnclassifiedIVV, IJH, IJR, IEFA, COWZ · other

Sector is classified on each name's CURRENT fundamentals, not point-in-time — apparent sector drift can reflect the market re-rating a holding, not a manager trade. 13F is a lagged quarterly snapshot of long positions in US-listed securities only — foreign companies held via a US listing or ADR ARE included, but shares listed only on non-US exchanges (plus shorts, options and cash) are not. Latest quarter: 22.3% of the book is sector-classified (unclassified names shown, never dropped).

Style box · size × value-growth placement of the reported book (2026-Q1), classified on current fundamentals (not point-in-time) — load it into PORT to overlay your own portfolio

Only 22% of book weight classified — the grid is NOT representative of the whole book.

holdings, colored by sector (30 classified)Holland Advisory Services, Inc. centroid (Large Core)

Information TechnologyFinancialsConsumer StaplesConsumer DiscretionaryHealth CareEnergyIndustrialsMaterialsUtilitiesCommunication Services

Style box summary for Holland Advisory Services, Inc.: centroid Large Core. Heaviest cells: Large Value 8.0%, Large Growth 6.8%, Large Core 5.3%.

Classified: 22.0% of book weight (30/47 names) · unclassified 78.0%: IVV, IJH, IJR, VTI, IWP, FBTC, IEFA, VTV, IVW, IWS +7 more. Size: cap 70/20/10 bands; style: value/growth composite on our own metrics — not Morningstar's model.

Contribution holdings-based, any period

No contribution data for this period.

Holdings· 47 positions (2026-Q1) · largest first · Δ vs 2025-Q4

#	Security	Shares	Value	Weight	Δ QoQ
1	IVVISHARES TR	32,907	$21M	28.8%	HOLD
2	IJHISHARES TR	264,692	$18M	23.9%	HOLD
3	IJRISHARES TR	79,384	$10M	13.2%	HOLD
4	VTIVANGUARD INDEX FDS	7,686	$2M	3.3%	HOLD
5	AAPLAPPLE INC	7,652	$2M	2.6%	HOLD
6	MSFTMICROSOFT CORP	3,322	$1M	1.6%	HOLD
7	PMPHILIP MORRIS INTL INC	6,972	$1M	1.5%	TRIM −8%
8	JPMJPMORGAN CHASE & CO	3,862	$1M	1.5%	ADD 7%
9	IWPISHARES TR	8,825	$1M	1.5%	HOLD
10	FBTCFIDELITY WISE ORIGIN BITCOIN	17,060	$1M	1.3%	NEW
11	IEFAISHARES TR	10,923	$988,854	1.3%	HOLD
12	WMTWALMART INC	6,993	$869,123	1.2%	HOLD
13	XOMEXXON MOBIL CORP	4,908	$832,691	1.1%	HOLD
14	MCDMCDONALDS CORP	2,496	$775,582	1.0%	HOLD
15	CATCATERPILLAR INC	865	$612,583	0.8%	HOLD
16	JNJJOHNSON & JOHNSON	2,429	$593,682	0.8%	ADD 3%
17	VTVVANGUARD INDEX FDS	2,936	$575,953	0.8%	TRIM −3%
18	CVXCHEVRON CORP NEW	2,627	$543,515	0.7%	HOLD
19	PGPROCTER AND GAMBLE CO	3,740	$540,261	0.7%	HOLD
20	AMGNAMGEN INC	1,472	$518,093	0.7%	HOLD
21	MOALTRIA GROUP INC	7,710	$508,814	0.7%	HOLD
22	DELLDELL TECHNOLOGIES INC	2,834	$465,115	0.6%	HOLD
23	IVWISHARES TR	4,093	$462,950	0.6%	HOLD
24	MDLZMONDELEZ INTL INC	7,708	$444,268	0.6%	HOLD
25	BROBROWN & BROWN INC	6,427	$419,118	0.6%	TRIM −9%
26	IWSISHARES TR	2,797	$407,612	0.5%	HOLD
27	VIGVANGUARD SPECIALIZED FUNDS	1,780	$382,807	0.5%	HOLD
28	HUBBHUBBELL INC	767	$376,264	0.5%	HOLD
29	NVDANVIDIA CORPORATION	2,017	$351,789	0.5%	HOLD
30	CSCOCISCO SYS INC	4,298	$333,506	0.4%	HOLD
31	IWOISHARES TR	1,008	$316,174	0.4%	HOLD
32	XLFSELECT SECTOR SPDR TR	6,370	$314,487	0.4%	HOLD
33	VBRVANGUARD INDEX FDS	1,420	$308,452	0.4%	HOLD
34	PNWPINNACLE WEST CAP CORP	2,976	$299,832	0.4%	HOLD
35	IBMINTERNATIONAL BUSINESS MACHS	1,176	$284,965	0.4%	HOLD
36	MRKMERCK & CO INC	2,360	$283,926	0.4%	HOLD
37	CCLCARNIVAL CORP	10,437	$270,122	0.4%	HOLD
38	TRVTRAVELERS COMPANIES INC	860	$250,845	0.3%	NEW
39	VVISA INC	825	$249,212	0.3%	HOLD
40	DISDISNEY WALT CO	2,494	$240,350	0.3%	HOLD
41	MMM3M CO	1,586	$230,350	0.3%	HOLD
42	SOSOUTHERN CO	2,381	$229,839	0.3%	HOLD
43	IJJISHARES TR	1,626	$215,430	0.3%	HOLD
44	RIORIO TINTO PLC	2,309	$215,428	0.3%	NEW
45	BACBANK AMERICA CORP	4,407	$214,857	0.3%	HOLD
46	CMCSACOMCAST CORP NEW	7,411	$212,758	0.3%	HOLD
47	QQQINVESCO QQQ TR	355	$205,026	0.3%	NEW

Position trends· top 15 holdings · shares held over 6 quarters

green added · red trimmed

Security

2024-Q4

2025-Q1

2025-Q2

2025-Q3

2025-Q4

2026-Q1

Latest value

IVVISHARES TR

35K

33K

32K

33K

$21M

IJHISHARES TR

211K

267K

263K

268K

265K

$18M

IJRISHARES TR

62K

74K

77K

80K

79K

$10M

VTIVANGUARD INDEX FDS

$2M

AAPLAPPLE INC

$2M

MSFTMICROSOFT CORP

$1M

PMPHILIP MORRIS INTL INC

$1M

JPMJPMORGAN CHASE & CO

$1M

IWPISHARES TR

$1M

FBTCFIDELITY WISE ORIGIN BITCOIN

—

17K

$1M

IEFAISHARES TR

11K

$988,854

WMTWALMART INC

$869,123

XOMEXXON MOBIL CORP

$832,691

MCDMCDONALDS CORP

$775,582

CATCATERPILLAR INC

863

864

865

$612,583

Shares reported each quarter by the largest current holdings. Green = added vs the prior filing of that name, red = trimmed, grey = roughly held; a dash is a quarter with no 13F on file (a gap is skipped, not read as an exit). 13F is filed up to 45 days after quarter-end. Up to 40 quarters (10 years) available — use the selector above.

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all 3,939 IVV holders →

Firm lineageForm ADV + cited

Where this firm's principals came from and which firms its alumni went on to found.

family tree & personnel →

joins filed 13F data only — no style, strategy or performance similarity is claimed · 13F 2026-Q1

Similar managers — filers whose largest reported GICS sector is the same as this book's (Information Technology), ranked by closeness of reported 13F portfolio value (|log AUM ratio|), self excluded. Two things it is NOT: a style/strategy match, and a performance ranking. Sector weights come from the filed long book only, so a filer whose real business is elsewhere (shorts, private, non-13F assets) can still surface.
Also hold IVV — other Section 13(f) filers reporting a long position in this book's largest tickered holding for 2026-Q1. Lagged quarterly filings (up to 45 days after quarter-end); “% of shares out” is omitted where the reported share count can't carry it. % of shares outstanding not shown: no SEC cover-page share count falls within 120 days of the 2026-Q1 quarter end, so any percentage would rest on a count that cannot speak for this quarter. Holder share counts are shown as filed.
Filers outside the free plan's window are shown locked rather than hidden, so the list is never silently short.

☆Holland Advisory Services, Inc.