GOOG vs GOOGL
Alphabet Inc. (GOOG) and Alphabet Inc. (GOOGL) are both filed with the SEC under Services-Computer Programming, Data Processing, Etc.. The two are within rounding of one another by market cap ($4.14T and $4.18T); GOOGL trades at the higher fiscal-year P/E (31.5× against 31.2×); GOOG reports the higher net margin (32.8% against 32.8%); GOOG grew sales faster over three years (+12.5% against +12.5%); and over the past year GOOGL returned +64.2% against GOOG's +61.9%.
| GOOG | GOOGL | |
|---|---|---|
| Last close | $342.88 | $346.59 |
| Market cap | $4.14T | $4.18T |
| P/E (FY) | 31.2× | 31.5× |
| P/S | 10.3× | 10.4× |
| Operating margin | 32.0% | 32.0% |
| Net margin | 32.8% | 32.8% |
| Return on equity | 35.7% | 35.7% |
| Sales growth (3y) | +12.5% | +12.5% |
| EPS growth (3y) | +33.3% | +33.3% |
| Dividend yield | 0.2% | 0.2% |
| 1-year return | +61.9% | +64.2% |
Screener snapshot — prices as of 2026-08-28. Each side's last close is the most recent session the snapshot holds for that company, which can be an earlier one, and its 1-year return is measured to that close. Market caps struck on 2026-08-27. Last close, market cap and the 1-year return are price figures; every other row is computed over the company's latest filed fiscal year — FY2025 (ended 2025-12-31) for both.
Who holds them, and who has traded them
| GOOG | GOOGL | |
|---|---|---|
| Institutional holders (13F) | 5,070 | 5,562 |
| Insider buyers − sellers (180d) | — | -5 |
| Congressional trades disclosed (180d) | 8 | 16 |
| Executive-branch officials on file — trades disclosed (180d) | 7 | 17 |
Counts only. The congressional figures count transactions dated in the trailing 180 days and disclosed in STOCK Act periodic transaction reports; amounts are filed as ranges and are never summed. The executive-branch figures count the same window of transactions, and they are scoped to one roster. The officials OGE posts for direct download. Insider buyers − sellers counts distinct people filing open-market Form 4 purchases minus distinct people filing open-market sales over the trailing 180 days, capped at ±5. — no open-market Form 4 purchases or sales in the window.
GOOG vs GOOGL: common questions
- Is GOOG bigger than GOOGL?
- GOOGL carries the larger market cap — $4.18T against $4.14T, both struck on 2026-08-27.
- Which trades at a higher P/E, GOOG or GOOGL?
- GOOGL, at a fiscal-year 31.5× against 31.2× for GOOG. Both are price ÷ latest full-year diluted earnings per share, not a trailing-twelve-month P/E.
- How have GOOG and GOOGL performed over the past year?
- GOOGL returned +64.2% and GOOG +61.9%, measured on the trailing calendar year to the last close.
- How many institutions hold GOOG and GOOGL?
- 5,070 13F filers report a position in GOOG and 5,562 in GOOGL, on the latest quarter in the panel.
- Are GOOG and GOOGL in the same industry?
- Both are filed with the SEC under Services-Computer Programming, Data Processing, Etc., which is the classification this pairing is built on.
GOOG overview → · GOOGL overview → · GOOG institutional ownership → · GOOGL institutional ownership → · Congress and GOOG → · Congress and GOOGL → · Executive branch and GOOG → · Executive branch and GOOGL →
More in Services-Computer Programming, Data Processing, Etc.: APP vs GOOG · APP vs GOOGL · APP vs META · APP vs PINS
Stock comparisons lists every pair this site publishes.
Source: SPZCO — https://spzco.com/vs/goog-vs-googl