APP vs GOOG
AppLovin Corp (APP) and Alphabet Inc. (GOOG) are both filed with the SEC under Services-Computer Programming, Data Processing, Etc.. GOOG is 38.8× APP's size by market cap ($4.14T against $106.9B); APP trades at the higher fiscal-year P/E (32.1× against 31.2×); APP reports the higher net margin (60.8% against 32.8%); APP grew sales faster over three years (+24.8% against +12.5%); and over the past year GOOG returned +61.9% against APP's -32.5%.
| APP | GOOG | |
|---|---|---|
| Last close | $312.63 | $342.88 |
| Market cap | $106.9B | $4.14T |
| P/E (FY) | 32.1× | 31.2× |
| P/S | 19.5× | 10.3× |
| EV/EBITDA | 24.8× | — |
| Operating margin | 75.8% | 32.0% |
| Net margin | 60.8% | 32.8% |
| Return on equity | 206.8% | 35.7% |
| Sales growth (3y) | +24.8% | +12.5% |
| EPS growth (3y) | — | +33.3% |
| Dividend yield | — | 0.2% |
| 1-year return | -32.5% | +61.9% |
Screener snapshot — prices as of 2026-08-28. Each side's last close is the most recent session the snapshot holds for that company, which can be an earlier one, and its 1-year return is measured to that close. Market caps struck on 2026-08-27. Last close, market cap and the 1-year return are price figures; every other row is computed over the company's latest filed fiscal year — FY2025 (ended 2025-12-31) for both. A return on equity past ±100% — APP at 206.8% — divides earnings by an average filed equity base smaller in magnitude than the earnings themselves; the two columns are not on one scale. — not published for this company. A ratio goes unpublished for more than one reason: a component the calculation needs is not on file, the filing does not tag the line it is read from, or the calculation is not defined on the filed basis — EV/EBITDA is not printed on non-positive EBITDA, and return on equity is not computed on a zero or negative equity base.
Who holds them, and who has traded them
| APP | GOOG | |
|---|---|---|
| Institutional holders (13F) | 1,376 | 5,070 |
| Insider buyers − sellers (180d) | -5 | — |
| Congressional trades disclosed (180d) | 5 | 8 |
| Executive-branch officials on file — trades disclosed (180d) | 10 | 7 |
Counts only. The congressional figures count transactions dated in the trailing 180 days and disclosed in STOCK Act periodic transaction reports; amounts are filed as ranges and are never summed. The executive-branch figures count the same window of transactions, and they are scoped to one roster. The officials OGE posts for direct download. Insider buyers − sellers counts distinct people filing open-market Form 4 purchases minus distinct people filing open-market sales over the trailing 180 days, capped at ±5. — no open-market Form 4 purchases or sales in the window.
APP vs GOOG: common questions
- Is APP bigger than GOOG?
- GOOG carries the larger market cap — $4.14T against $106.9B, both struck on 2026-08-27.
- Which trades at a higher P/E, APP or GOOG?
- APP, at a fiscal-year 32.1× against 31.2× for GOOG. Both are price ÷ latest full-year diluted earnings per share, not a trailing-twelve-month P/E.
- How have APP and GOOG performed over the past year?
- GOOG returned +61.9% and APP -32.5%, measured on the trailing calendar year to the last close.
- How many institutions hold APP and GOOG?
- 1,376 13F filers report a position in APP and 5,070 in GOOG, on the latest quarter in the panel.
- Are APP and GOOG in the same industry?
- Both are filed with the SEC under Services-Computer Programming, Data Processing, Etc., which is the classification this pairing is built on.
APP overview → · GOOG overview → · APP institutional ownership → · GOOG institutional ownership → · Congress and APP → · Congress and GOOG → · Executive branch and APP → · Executive branch and GOOG →
More in Services-Computer Programming, Data Processing, Etc.: APP vs GOOGL · APP vs META · APP vs PINS · APP vs ZM
Stock comparisons lists every pair this site publishes.
Source: SPZCO — https://spzco.com/vs/app-vs-goog