CRM vs NOW
Salesforce, Inc. (CRM) and ServiceNow, Inc. (NOW) are both filed with the SEC under Services-Prepackaged Software. CRM is 1.4× NOW's size by market cap ($207.4B against $143.1B); NOW trades at the higher fiscal-year P/E (82.9× against 32.3×); CRM reports the higher net margin (18.0% against 13.2%); NOW grew sales faster over three years (+22.4% against +9.8%); and over the past year CRM returned +1.4% against NOW's -22.1%.
| CRM | NOW | |
|---|---|---|
| Last close | $256.00 | $144.71 |
| Market cap | $207.4B | $143.1B |
| P/E (FY) | 32.3× | 82.9× |
| P/S | 5.0× | 10.8× |
| EV/EBITDA | 22.5× | 55.0× |
| Gross margin | 77.7% | 77.5% |
| Operating margin | 20.1% | 13.7% |
| Net margin | 18.0% | 13.2% |
| Return on equity | 12.4% | 15.5% |
| Sales growth (3y) | +9.8% | +22.4% |
| EPS growth (3y) | +233.7% | +1.4% |
| Dividend yield | 0.8% | — |
| 1-year return | +1.4% | -22.1% |
Screener snapshot — prices as of 2026-08-28. Each side's last close is the most recent session the snapshot holds for that company, which can be an earlier one, and its 1-year return is measured to that close. Market caps struck on 2026-08-27. Last close, market cap and the 1-year return are price figures; every other row is computed over the company's latest filed fiscal year, and the two differ: CRM FY2026 (ended 2026-01-31); NOW FY2025 (ended 2025-12-31). — not published for this company. A ratio goes unpublished for more than one reason: a component the calculation needs is not on file, the filing does not tag the line it is read from, or the calculation is not defined on the filed basis — EV/EBITDA is not printed on non-positive EBITDA, and return on equity is not computed on a zero or negative equity base.
Who holds them, and who has traded them
| CRM | NOW | |
|---|---|---|
| Institutional holders (13F) | 2,650 | 2,185 |
| Insider buyers − sellers (180d) | +2 | -5 |
| Congressional trades disclosed (180d) | 3 | 4 |
| Executive-branch officials on file — trades disclosed (180d) | 16 | 12 |
Counts only. The congressional figures count transactions dated in the trailing 180 days and disclosed in STOCK Act periodic transaction reports; amounts are filed as ranges and are never summed. The executive-branch figures count the same window of transactions, and they are scoped to one roster. The officials OGE posts for direct download. Insider buyers − sellers counts distinct people filing open-market Form 4 purchases minus distinct people filing open-market sales over the trailing 180 days, capped at ±5.
CRM vs NOW: common questions
- Is CRM bigger than NOW?
- CRM carries the larger market cap — $207.4B against $143.1B, both struck on 2026-08-27.
- Which trades at a higher P/E, CRM or NOW?
- NOW, at a fiscal-year 82.9× against 32.3× for CRM. Both are price ÷ latest full-year diluted earnings per share, not a trailing-twelve-month P/E.
- How have CRM and NOW performed over the past year?
- CRM returned +1.4% and NOW -22.1%, measured on the trailing calendar year to the last close.
- How many institutions hold CRM and NOW?
- 2,650 13F filers report a position in CRM and 2,185 in NOW, on the latest quarter in the panel.
- Are CRM and NOW in the same industry?
- Both are filed with the SEC under Services-Prepackaged Software, which is the classification this pairing is built on.
CRM overview → · NOW overview → · CRM institutional ownership → · NOW institutional ownership → · Congress and CRM → · Congress and NOW → · Executive branch and CRM → · Executive branch and NOW →
More in Services-Prepackaged Software: CRM vs MSFT · CRM vs ORCL · CRM vs PLTR · CRM vs SHOP
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Source: SPZCO — https://spzco.com/vs/crm-vs-now