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Siebert Financial Corp SIEB US Equity

Financials · CIK 65596 · FY ends Dec 31
$2.19
+0.22 (+11.17%)
USD · as of 2026-08-28 · marketstack

Siebert Financial Corp (Nasdaq: SIEB), an SEC filer in Security Brokers, Dealers & Flotation Companies, closed at $2.19, +11.2%, on 2026-08-28, with a market cap of $81M as of 2026-08-27, a trailing P/E of 15.2, a return on equity of 5.9%, a net margin of 5.4% and 3-year sales growth of 23.4%. Institutional ownership, earnings history and filed financials are on the tabs below.

SIEB · 10-K · period ended 2023-12-31

← all SIEB documents
filed 2024-05-10 · EDGAR original ↗

Our rendering of the filing — original pagination and typography are not reproduced, and tables are reduced to their short label cells (the figures live on FA). Nothing is summarized: every line below is the filing's own text.

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UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

Form 10-K

(Mark One)

☒ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the fiscal year ended: December 31, 2023

☐TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from to

Commission file number 0-5703

Siebert Financial Corp.

(Exact name of registrant as specified

in its charter)

653 Collins Avenue, Miami Beach, FL 33139

(Address of principal executive offices) (Zip Code)

(310)385-1861

Registrant’s telephone number, including area code

Securities registered pursuant to Section 12(b) of the

Exchange Act:

Title of each class Trading Symbol(s) Name of each exchange on which registered

Common Stock - $0.01 par value SIEB The Nasdaq Capital Market

Securities

registered pursuant to Section 12(g) of the Exchange Act: None

Indicate

by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. YES ☐ NO ☒

Indicate

by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act. YES ☐ NO ☒

Indicate

by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange

Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2)

has been subject to such filing requirements for the past 90 days. YES ☒ NO ☐

Indicate

by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant to Rule

405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant

was required to submit such files). YES ☒ NO ☐

Indicate

by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, a smaller reporting

company or an emerging growth company. See the definitions of “large accelerated filer,” “accelerated filer,”

smaller reporting company” and “emerging growth company” in Rule 12b-2 of the Exchange Act:

Large accelerated filer ☐ Accelerated filer ☐

Non-accelerated filer ☒ Smaller reporting company ☒

Emerging growth company ☐

If

an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying

with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐

Indicate

by check mark whether the registrant has filed a report on and attestation to its management’s assessment of the effectiveness

of its internal control over financial reporting under Section 404(b) of the Sarbanes-Oxley Act (15 U.S.C. 7262(b)) by the registered

public accounting firm that prepared or issued its audit report. ☐

If

securities are registered pursuant to Section 12(b) of the Act, indicate by check mark whether the financial statements of the registrant

included in the filing reflect the correction of an error to previously issued financial statements. ☐

Indicate

by check mark whether any of those error corrections are restatements that required a recovery analysis of incentive-based compensation

received by any of the registrant’s executive officers during the relevant recovery period pursuant to §240.10D-1(b). ☐

Indicate

by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Act). YES ☐ NO ☒

The

aggregate market value of the common stock held by non-affiliates of the registrant (based upon the last sale price of the common stock

reported on the Nasdaq Capital Market as of the last business day of the registrant’s most recently completed second fiscal quarter

(June 30, 2023), was approximately $34,620,000.

The

number of shares of the registrant’s outstanding common stock, as of May 1, 2024, were 40,980,936 issued and 39,830,936 shares

outstanding.

Documents

Incorporated by Reference: None

SIEBERT FINANCIAL CORP.

TABLE OF CONTENTS

PART I 2

ITEM 1. BUSINESS 2

ITEM 1A. RISK FACTORS 9

ITEM 1B. UNRESOLVED STAFF COMMENTS 16

ITEM 1C. CYBERSECURITY 16

ITEM 2. PROPERTIES 18

ITEM 3. LEGAL PROCEEDINGS 18

ITEM 4. MINE SAFETY DISCLOSURES 18

ITEM 6. [RESERVED] 19

ITEM 7A. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK 29

ITEM 8. FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA 30

ITEM 9A. CONTROLS AND PROCEDURES 68

ITEM 9B. OTHER INFORMATION 69

ITEM 9C. DISCLOSURE REGARDING FOREIGN JURISDICTIONS THAT PREVENT INSPECTIONS 69

PART III 70

ITEM 10. DIRECTORS, EXECUTIVE OFFICERS AND CORPORATE GOVERNANCE 70

ITEM 11. EXECUTIVE COMPENSATION 76

ITEM 14. PRINCIPAL ACCOUNTING FEES AND SERVICES 80

ITEM 15. EXHIBITS, FINANCIAL STATEMENT SCHEDULES 81

SIGNATURES 83

Forward-Looking Statements

For

purposes of this Annual Report on Form 10-K (“Report”), the terms “Siebert,” “Company,” “we,”

“us” and “our” refer to Siebert Financial Corp., its wholly-owned and majority-owned subsidiaries collectively,

unless the context otherwise requires.

The

statements contained throughout this Report, that are not historical facts, including statements about our beliefs and expectations, are

“forward-looking statements” within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Forward-looking

statements may appear throughout this Report, including without limitation, the following sections: Item 1 “Business,” Item

1A “Risk Factors,” and Item 7 “Management’s Discussion and Analysis of Financial Condition and

Results of Operations.” Forward-looking statements include statements preceded by, followed by or that include the words

“may,” “could,” “would,” “should,” “believe,” “expect,” “anticipate,”

“plan,” “estimate,” “target,” “project,” “intend” and similar words or expressions.

In addition, any statements that refer to expectations, projections, or other characterizations of future events or circumstances are

forward-looking statements.

These

forward-looking statements, which reflect our beliefs, objectives, and expectations as of the date hereof, are based on the best judgment

of management. All forward-looking statements speak only as of the date on which they are made. Such forward-looking statements are subject

to certain risks, uncertainties and assumptions relating to factors that could cause actual results to differ materially from those anticipated

in such statements, including the following: economic, social and political conditions, global economic downturns resulting from extraordinary

events; securities industry risks; interest rate risks; liquidity risks; credit risk with clients and counterparties; risk of liability

for errors in clearing functions; systemic risk; systems failures, delays and capacity constraints; network security risks; competition;

reliance on external service providers; new laws and regulations affecting our business; net capital requirements; extensive regulation,

regulatory uncertainties and legal matters; failure to maintain relationships with employees, customers, business partners or governmental

entities; the inability to achieve synergies or to implement integration plans; and other consequences associated with risks and uncertainties

detailed in Part I, Item 1A – “Risk Factors” of this Report as well as in our filings with the Securities

and Exchange Commission (“SEC”).

We

caution that the foregoing list of factors is not exclusive, and new factors may emerge, or changes to the foregoing factors may occur,

that could impact our business. The forward-looking statements are based upon management’s

beliefs and assumptions and are made as of the date of this Report. You should not place undue reliance on these forward-looking statements.

We undertake no obligation to publicly update or revise these statements, whether as a result of new information, future events or otherwise,

except to the extent required by the federal securities laws.

Siebert 2023 Form-10K 1

PART I

ITEM 1. BUSINESS

Overview of Company

Siebert

Financial Corp., together with its subsidiaries, is a diversified financial services firm and provides a full range of brokerage and financial

advisory services including securities brokerage, investment advisory and insurance offerings, and corporate stock plan administration

solutions. Our firm is characterized by building solid relationships with our clients through exceptional personal service and proven

performance. We have a strong legacy and continue to evolve in our approach to take advantage of opportunities in the financial services

industry.

We

conduct the following lines of business through our wholly-owned and majority-owned subsidiaries:

For purposes of this Annual

Report, the terms “Siebert,” “Company,” “we,” “us” and “our” refer to Siebert

Financial Corp., MSCO, SNXT, PW, STCH, RISE, and STXD collectively, unless the context otherwise requires.

Our

headquarters is located at 653 Collins Avenue, Miami Beach, FL 33139, with primary operations in New Jersey, Florida and California. Our

phone number is (310) 385-1861 and our Internet address is www.siebert.com. Information included

or available through our website does not constitute a part of this Report. We have 11 branch offices throughout the U.S. and clients

around the world.

As of May 1, 2024, we had

124 full-time employees. Our common stock is registered under Section 12 of the Exchange Act, and we file periodic reports with the SEC,

including annual reports on Form 10-K, quarterly reports on Form 10-Q, current reports on Form 8-K, and proxy and information statements

on Schedule 14. The SEC maintains a website (www.sec.gov) that contains reports, proxy and information statements, and other information

regarding companies that file documents electronically with the SEC. Our SEC filings are also available through our website at www.siebert.com,

where investors are able to obtain copies of our public filings free of charge. Our common stock, par value $.01 per share trades on the

Nasdaq Capital Market under the symbol “SIEB.”

Subsidiaries and Business Offerings

Muriel Siebert & Co., LLC.

Overview

MSCO has been providing online

and traditional discount brokerage services to clients for over 55 years. MSCO was founded in 1967 by Muriel F. (“Mickie”)

Siebert, a trailblazer who was the first woman to own a seat on the NYSE and the first to head one of its member firms. On May 1, 1975,

after the federal government banned fixed commissions by brokers, Mickie broke barriers and declared MSCO a discount brokerage firm.

In May 2022, MSCO received

approval to expand its clearing services in the U.S. by acting as a correspondent clearing firm for institutional and online broker-dealers,

registered investment advisors and other asset managers. Achieving this milestone strengthens our core competencies, diversifies our business,

and reinforces our commitment as a strategic partner to our clients.

On

January 1, 2024, MSCO changed its name to Muriel Siebert & Co., LLC and its tax status from a C-Corporation to a Limited Liability

Corporation. Refer to Note 24 – Subsequent Events for further detail. Today, MSCO offers a wide range of products and services and

is the primary subsidiary of Siebert.

Siebert 2023 Form-10K 2

Products and Services

MSCO

offers a wide range of products and services, including the following:

● Self-directed trading

● Market making and fixed income investments

● Stock borrow / stock loan

● Equity compensation plans (Siebert Corporate Services)

● Wealth management / financial advice

Additional Information

Brokerage and Related Services

MSCO offers a wide selection

of quality investment services, including broker assisted trades and free online self-service features such as real time quotes, market

data, and trading tools.

MSCO is a self-clearing broker-dealer

and also clears with National Financial Services Corp. (“NFS”), a wholly-owned subsidiary of FMR, LLC.

Securities Finance and Market Making

We operate our Securities

Finance Group, which is a division that consists primarily of our stock borrow / stock loan and related services. Our management team

brings decades of securities finance experience to this division. We have seen positive results in recent years and are committed to continue

to expand our securities finance operations.

We make markets in multiple

exchanges and in over 500 equity securities and fixed income products. The client service offerings within our Market Making division

have evolved with the capital markets and different trading strategies. Our strengths include trading experience in domestic markets,

enhanced liquidity, and the search for significant price improvement. The ability of our Market Making division to execute large orders

continues to be a strategic advantage in supporting the growth of our Corporate Services division.

Corporate Services

We are dedicated to helping

publicly traded companies and their employees manage their equity compensation plans. Corporate services is a key component of our business,

and we leverage our technology partnerships to create a distinct advantage through FIX connection trading and real-time transaction reporting.

Siebert Corporate Services primarily supports small and mid-cap public companies. Below are some key points of our strategic outlook and

initiatives within Siebert Corporate Services.

Independent Retail Execution Services

MSCO and its clearing

firms monitor order flow in efforts to ensure that customers are getting the best possible trade executions. All equity orders are

routed in a manner intended to afford MSCO’s customers the most favorable terms on all orders. MSCO also offers customers

execution services through various market centers for an additional fee, providing customers access to numerous market centers

before and after regular market hours. Customers may buy or sell fixed income securities, municipal bonds, corporate bonds,

mortgage-backed securities, government sponsored enterprises, unit investment trusts, mutual funds, certificates of deposit, and

other securities. These transactions are serviced by MSCO’s registered representatives.

Siebert 2023 Form-10K 3

Retail Customer Service

MSCO believes that its superior

customer service enhances its ability to compete with larger brokerage firms and provides retail customers with personal service via access

to dedicated customer service personnel for all of its products and services. Customer service personnel, located in MSCO’s branch

offices, are cross trained to assist with all clients’ needs for a reliable experience. MSCO uses a variety of customer relationship

management systems that enable representatives in any location to review and respond to customers’ requests in a timely manner.

Retirement Accounts

MSCO offers customers a variety

of self-directed retirement accounts. Each IRA, SEP IRA, ROTH IRA, and KEOGH account can be invested in a variety of qualified investments

in a consolidated account. MSCO acts as its own custodian for retirement accounts and also utilizes NFS for IRA custody. MSCO offers self-directed

retirement accounts and also has registered representatives dedicated to assisting clients in meeting their retirement goals.

Customer Financing

Customer margin accounts are

carried whereby money is lent to customers for a portion of the market value of marginable securities held in the customer’s account.

Margin loans are collateralized by these securities. Customers also may sell securities short in a margin account, subject to minimum

equity and applicable margin requirements, and the availability of such securities to be borrowed. In permitting customers to engage in

margin financing, short sale or any other transaction, MSCO assumes the risk of its customers’ failure to meet their obligations

in the event adverse changes in the market affect the value of the margined securities positions. MSCO and NFS reserve the right to set

margin requirements higher than those established by the Federal Reserve System.

MSCO has established policies

with respect to maximum purchase commitments for new customers or customers with inadequate collateral to support a requested purchase.

When transactions occur outside normal guidelines, MSCO monitors accounts closely until their payment obligations are completed. If the

customer does not meet the required commitments, MSCO takes steps to close out the position and minimize any loss. In the last five years,

MSCO has not had any significant losses as a result of customers failing to meet commitments.

Information and Communications

Systems

MSCO

relies heavily on its data technology platform and the platform provided by its clearing agents. These platforms offer interfaces to MSCO’s

clearing service providers’ computing systems where all customer account records are kept and are accessible through MSCO’s

data technology platform. MSCO’s systems also utilize browser-based access and other types of data communications. MSCO’s

representatives use NFS systems, by way of MSCO’s data technology platform, to perform daily operational functions which include

trade entry, trade reporting, clearing-related activities, risk management and account maintenance.

MSCO’s

data technology platform offers services used in direct relation to customer activities as well as support for corporate use. Some of

these services include email and messaging, market data systems and third-party trading systems, business productivity tools and customer

relationship management systems. MSCO’s data network is designed with redundancies in case a significant business disruption occurs.

To

ensure reliability and to conform to regulatory requirements related to business continuity, MSCO maintains backup systems and backup

data, leverages cloud-based technology, and has a full-time offsite disaster recovery site to ensure business continuity during a potential

wide-spread disruption. However, despite the preventive and protective measures in place, in the event of a wide-spread disruption, MSCO’s

ability to satisfy the obligations to customers and other securities firms may be significantly hampered or completely disrupted. For

more information regarding our business continuity plan, refer to the Business Continuity Statement on our website.

We

are consistently enhancing technology for both our customers as well as our internal operations. We are currently in the process of developing

a new retail platform (“Retail Platform”) for our customers and integrating the trading platform into our operations.

Siebert 2023 Form-10K 4

Siebert AdvisorNXT, Inc.

Overview

SNXT offers customers our

proprietary robo-advisory technology that utilizes trading algorithms initially developed by STCH to create our robo-advisor. This technology

provides clients with cost-efficient, competitively priced, and automated wealth management solutions intended to maximize portfolio returns

based on specific risk tolerance. The platform utilizes Nobel Prize-winning Modern Portfolio Theory (“MPT”) to create optimal

portfolios for each client. We provide web-based tools to enable clients to monitor and interact with the robo-advisor’s automated

portfolio manager application. The robo-advisor selects low-cost, well-managed, exchange-traded funds (“ETFs”) and exchange-traded

notes (“ETNs”) that represent the asset classes that provide clients the necessary risk-adjusted exposure given current market

conditions. The robo-advisor continuously monitors and periodically rebalances portfolios to address changes in market and economic conditions.

On

January 1, 2024, SNXT changed its name to Siebert AdvisorNXT, LLC and its tax status from a C-Corporation to a Limited Liability Corporation.

Refer to Note 24 – Subsequent Events for further detail.

Products and Services

The products and services offered by SNXT include:

● Managed portfolios

● Separately managed accounts

Park Wilshire Companies, Inc.

Overview

PW is a full-service insurance

agency founded in 2010. Through PW, our product offerings include various insurance products such as fixed annuities and property and

casualty insurance.

Products and Services

The products and services offered by PW include:

● Fixed annuities

● Personal insurance

● Property and casualty insurance

● Natural disaster insurance

● Life and disability

Siebert Technologies, LLC

STCH is a technology company

through which we are expanding our products and services and we plan to use this subsidiary for

future fintech opportunities.

RISE Financial Services, LLC

During 2022, RISE was a prime

broker focused on providing institutional quality services to hedge funds and other institutional investors.

In 2022, Siebert and RISE

engaged in certain transactions with Tigress Holdings, LLC (“Tigress”) and Hedge Connection, Inc. (“Hedge Connection”)

to exchange equity, cash, and respective leadership positions. In 2023, based upon the strategic direction of these ventures, management

of the respective businesses decided to unwind the original transactions with Siebert, RISE, Hedge Connection and Tigress. See Note 3

– Transactions with Tigress and Hedge Connection for further detail on these transactions.

Competition

We encounter significant competition

from full-commission, online and discount brokerage firms, including zero commission firms, as well as from financial institutions, mutual

fund sponsors, venture-backed technology and cryptocurrency firms, and other organizations. Although there has been consolidation in the

industry in both the online and traditional brokerage business during recent years, we believe that additional competitors such as banks,

insurance companies, providers of online financial and information services, and others will continue to be attracted to the brokerage

industry. We compete with a wide variety of vendors of financial services for the same customers; however, our success in the financial

services industry is a result of our high-quality customer service, responsiveness, products offered, and excellent executions.

Siebert 2023 Form-10K 5

Regulations

Overview

The securities industry in

the U.S. is subject to extensive regulation under both federal and state laws. The SEC is the federal agency charged with administration

of the federal securities laws. MSCO and RISE are registered as broker-dealers with the SEC. MSCO is a member of the NYSE and FINRA, and

RISE is a member of FINRA. Much of the regulation of broker-dealers has been delegated to self-regulatory organizations (“SROs”),

principally FINRA, which is MSCO’s and RISE’s primary regulator with respect to financial and operational compliance. These

SROs adopt rules (subject to approval by the SEC) governing their members and conduct periodic examinations of broker-dealers. Securities

firms are also subject to regulation by state securities authorities in the states in which they do business. MSCO is registered as a

broker-dealer in 50 states, the District of Columbia, and Puerto Rico, and RISE is registered as a broker-dealer in 7 states and territories.

These regulations affect our business operations and impose capital, client protection, and market conduct requirements, among others.

Conduct and Training

The principal purpose of regulation

and discipline of broker-dealers is the protection of customers and the securities markets. The regulations to which broker-dealers are

subject cover all aspects of the securities business, including training and supervision of personnel, sales methods, trading practices

among broker-dealers, uses and safekeeping of customers’ funds and securities, capital structure of securities firms, record keeping,

fee arrangements, disclosure to clients, and the conduct of directors, officers and employees. Additional legislation, changes in rules

promulgated by the SEC and by SROs and/or changes in the interpretation or enforcement of existing laws and rules may directly affect

the methods of operation and profitability of broker-dealers. The SEC, SROs and state securities authorities may conduct administrative

proceedings which can result in censure, fine, cease and desist orders or suspension or expulsion of a broker-dealer, its officers or

its employees.

Dodd-Frank Act of 2010

As a result of the enactment

of the Dodd-Frank Wall Street Reform and Consumer Protection Act in 2010 (“Dodd-Frank”), the adoption of implementing regulations

by the federal regulatory agencies, as well as other recent regulatory reforms, we have experienced significant changes in the laws and

regulations that apply to us, how we are regulated, and regulatory expectations in the areas of compliance, risk management, corporate

governance, operations, capital and liquidity.

Regulation Best Interest

Pursuant to the Dodd-Frank

Act, the SEC was charged with considering whether broker-dealers should be subject to a standard of care similar to the fiduciary standard

applicable to registered investment advisers (“RIAs”). In June 2019, the SEC adopted a package of rules and interpretations

related to the provision of advice by broker-dealers and investment advisers, including Regulation Best Interest and Form CRS (collectively,

these regulations, rules and interpretations are referred to herein as the “Regulation Best Interest Rules”). Among other things,

Regulation Best Interest requires a broker-dealer to act in the best interest of a retail customer when making a recommendation to that

customer of any securities transaction or investment strategy involving securities. Form CRS requires that broker-dealers and investment

advisers provide retail investors with a brief summary document containing simple, easy-to-understand information about the nature of

the relationship between the parties. Regulation Best Interest and Form CRS had a compliance date of June 30, 2020.

The Regulation Best Interest

Rules have impacted the conduct of our business, especially with respect to our business with our retail clients. The need for enhanced

documentation for recommendations of securities transactions to broker-dealer retail clients as well as the increased supervision of sales

practices and transactions increased the amount of record-keeping and training for our sales staff. The related new rules and procedures

have and may continue to bring increased costs associated with compliance and enhanced technology.

We operate pursuant to the

Regulation Best Interest Rules and as such, we conduct thorough training of all our employees with respect to the requirements of Regulation

Best Interest. Additionally, we created the Regulation Best Interest Rule’s required documents and completed each of the required

mailings (both electronic and conventional) prior to the effective date. We believe that the changes made to our business processes resulted

in compliance with these new requirements. As business continues to be conducted under the Regulation Best Interest Rules, it is likely

that additional changes may be necessary.

SIPC

As a registered broker-dealer

and FINRA member organization, MSCO and RISE are required by federal law to belong to SIPC which provides, in the event of the liquidation

of a broker-dealer, protection for securities held in customer accounts held by the firm of up to $500,000 per customer, subject to a

limitation of $250,000 on claims for cash balances. SIPC is principally funded through assessments on registered broker-dealers. MSCO

has purchased $50 million additional account protection above SIPC coverage. Equities, bonds, mutual funds and money market funds are

included at net asset value for purposes of SIPC protection and the additional protection. Neither SIPC protection nor the additional

protection insures against fluctuations in the market value of securities.

Siebert 2023 Form-10K 6

MSRB

MSCO is also authorized by

the Municipal Securities Rulemaking Board (“MSRB”) to affect transactions in municipal securities on behalf of its customers

and has obtained certain additional registrations with the SEC and state regulatory agencies necessary to permit it to engage in certain

other activities incidental to its brokerage business.

Margin Lending

Margin lending activities

are subject to limitations imposed by regulations of the Board of Governors of the Federal Reserve System and FINRA, as well as other

SROs. In general, these regulations provide that, in the event of a significant decline in the value of securities collateralizing a margin

account, we are required to obtain additional collateral from the borrower or liquidate securities positions. Margin lending arranged

by MSCO through third parties is subject to the margin rules of the Board of Governors of the Federal Reserve System and the NYSE. Under

such rules, broker-dealers are limited in the amount they may lend in connection with certain purchases and short sales of securities

and are also required to impose certain maintenance requirements on the amount of securities and cash held in margin accounts. In addition,

those rules and rules of the Chicago Board Options Exchange govern the amount of margin customers must provide and maintain in writing

uncovered options.

Investment Advisers Act of 1940

SNXT is registered with the

SEC as an investment adviser pursuant to the Advisers Act. The Advisers Act, together with the SEC’s regulations and interpretations

thereunder, is a highly prescriptive regulatory statute. The SEC is authorized to institute proceedings and impose sanctions for violations

of the Advisers Act, ranging from fines and censures to termination of an adviser’s registration and, in the case of willful violations,

can refer a matter to the United States Department of Justice for criminal prosecution.

Under the Advisers Act, an

investment adviser (whether or not registered under the Advisers Act) owes fiduciary duties to its clients. These duties impose standards,

requirements and limitations on, among other things, trading for proprietary, personal and client accounts; allocations of investment

opportunities among clients; use of “soft dollar arrangements,” a practice that involves using client brokerage commissions

to purchase research or other services that help managers make investment decisions; execution of transactions; and recommendations to

clients.

As an RIA, SNXT is subject

to additional requirements that cover, among other things, disclosure of information about its business to clients; maintenance of written

policies and procedures; maintenance of extensive books and records; restrictions on the types of fees SNXT may charge; custody of client

assets; client privacy; advertising; and solicitation of clients. The SEC has legal authority to examine any RIA and, depending upon the

type of exam, may review the examined RIAs to determine whether the adviser is conducting its activities in compliance with (i) applicable

laws and regulations, (ii) disclosures made to clients and (iii) adequate systems, policies and procedures reasonably designed to prevent

and detect violations of the Advisers Act.

Section 28(e) of the Exchange

Act provides a “safe harbor” to investment managers who use commission dollars generated by their advised accounts to obtain

investment research and brokerage services that provide lawful and appropriate assistance to the manager in the performance of investment

decision-making responsibilities. SNXT, as a matter of policy, does not use “soft dollars” and as such, it has no incentive

to select or recommend a broker or dealer based on any interest in receiving research or related services. Rather, as a fiduciary, SNXT

selects brokers based on its clients’ interests in receiving best execution.

Bank Secrecy Act of 1970

We conduct financial services

activities that are subject to the Bank Secrecy Act of 1970 (“BSA”), as amended by the USA PATRIOT Act of 2001 (“PATRIOT

Act”), which require financial institutions to develop and implement programs reasonably designed to achieve compliance with these

regulations. The BSA and PATRIOT Act include a variety of monitoring, recordkeeping, and reporting requirements (such as currency transaction

reporting and suspicious activity reporting) as well as identity verification and client due diligence requirements, which are intended

to detect, report and/or prevent money laundering, and the financing of terrorism. As FINRA member firms, MSCO and RISE are subject to

FINRA rules requiring written anti-money laundering programs. In addition, we are subject to U.S. sanctions programs administered by the

Office of Foreign Assets Control.

Siebert 2023 Form-10K 7

Net Capital

As registered broker-dealers,

MSCO and RISE are subject to the requirements of the Exchange Act and the rules thereunder relating to broker-dealers, such as minimum

net capital requirements under the SEC Uniform Net Capital Rule (Rule 15c3-1) and segregation of fully paid client funds and securities

under the SEC Customer Protection Rule (Rule 15c3-3), administered by the SEC and FINRA.

Net capital rules are designed

to protect clients, counterparties and creditors by requiring a broker-dealer to have sufficient liquid resources available to satisfy

its financial obligations. Net capital is a measure of a broker-dealer’s readily available liquid assets, reduced by its total liabilities

other than approved subordinated debt. Under the SEC Uniform Net Capital Rule, a broker-dealer may not repay any subordinated borrowings,

pay cash dividends or make any unsecured advances or loans to its parent company or employees if such payment would result in a net capital

amount below required levels. Failure to maintain the required regulatory net capital may subject a firm to suspension or expulsion by

the NYSE or FINRA, as well as certain punitive actions by the SEC and other regulatory bodies, which ultimately could require a firm’s

liquidation.

Best Execution

As explained in SEC guidelines

and FINRA rules, brokers are required to seek the “best execution” reasonably available for their clients’ orders. In

part, this requires brokers to use reasonable diligence so that the price to the client is as favorable as possible under prevailing market

conditions. MSCO and RISE send client orders for execution to a number of market centers, including market makers and exchanges, which

encourages competition and ensures redundancy. For non-directed client orders, it is our policy to route orders to market centers based

on a number of factors that are more fully discussed in the Supplemental Materials of FINRA Rule 5310, including, where applicable, but

not necessarily limited to, speed of execution, price improvement opportunities, differences in price dis-improvement, likelihood of execution,

the marketability of the order, size guarantees, service levels and support, the reliability of order handling systems, client needs and

expectations, transaction costs, and whether the firm will receive remuneration for routing order flow to such market centers. Price improvement

is available under certain market conditions and for certain order types and we regularly monitor executions to ensure best execution

standards are met.

Consumer Financial Information Privacy

In providing services to clients,

we manage, utilize and store sensitive and confidential client data, including personal data. As a result, we are subject to numerous

laws and regulations designed to protect this information, such as U.S. federal and state laws and regulations governing the protection

of personally identifiable information. These laws and regulations are increasing in complexity and number, change frequently and sometimes

conflict. To the extent they are applicable to us, we must comply with federal and state information-related laws and regulations in the

United States, including the Gramm-Leach-Bliley Act of 1999, SEC Regulation S-P, the Fair Credit Reporting Act of 1970, as amended, and

Regulation S-ID (the Identity Theft Red Flags Rule), as well as the California Consumer Protection Act and further potential federal and

state requirements.

Human Capital

Our success depends on our

ability to attract, hire, retain and develop highly skilled professionals in a variety of specialties, including finance, technology,

compliance, business development, cybersecurity and management. Due to the complexity of our business, we compete for talent with other

companies, both inside and outside of our industry, and in multiple geographical areas in the U.S.

Our human capital efforts

focus on establishing a culture of service that emphasizes taking care of our employees, so they can take care of our clients. To that

end, we seek employees who are approachable, proactive, collaborative, agile and innovative, and who share our commitment to excellence,

integrity, and service. As of May 1, 2024, we had 124 employees, two of whom were corporate officers. None of our employees are represented

by a union, and we believe that relations with our employees are good.

To maintain a high-caliber,

values-driven workforce that is committed to our culture, we strive to offer total rewards, including compensation and benefits that position

our company as an employer of choice. We design our compensation to be competitive in the markets in which we compete, and closely monitor

industry trends and practices to ensure we are able to attract and retain the personnel who are critical to our success. To support our

employees’ health and well-being, we offer competitive medical, dental and vision plans as well as other health benefits.

We believe in our employees’

potential and provide training and development opportunities intended to maximize their performance and professional growth. We require

all of our employees to complete courses in key regulatory areas, such as insider trading and anti-money laundering compliance.

We aim to provide a safe,

inclusive environment for our employees where they feel engaged in our business, supported in who they are and empowered to succeed. We

are committed to providing a workplace that is free from violence, harassment and other unsafe or disruptive conditions, and require our

personnel to attend regular training sessions and workshops on those topics.

Siebert 2023 Form-10K 8

ITEM 1A. RISK FACTORS

Regulatory Risks

Legislation has and may continue to result

in changes to rules and regulations applicable to our business, which may negatively impact our business and financial results.

New laws, rules, regulations

and guidance, or changes in the interpretation and enforcement of existing federal, state, foreign and SRO laws, rules, regulations and

guidance may directly affect our business and the profitability of Siebert or the operation of specific business lines. In addition, new

and changing laws, rules, regulation and guidance could result in limitations on the lines of business we conduct, modifications to our

business practices, more stringent capital and liquidity requirements or other costs and could limit our ability to return capital to

stockholders.

The Dodd-Frank Wall Street

Reform and Consumer Protection Act (the “Dodd-Frank Act”), enacted in 2010, required many federal agencies to adopt new rules

and regulations applicable to the financial services industry and called for many studies regarding various industry practices. In particular,

the Dodd-Frank Act gave the SEC discretion to adopt rules regarding standards of conduct for broker-dealers providing investment advice

to retail customers.

The rules and interpretations

adopted by the SEC in June 2019 include Regulation Best Interest and the Form CRS Relationship Summary, which are intended to enhance

the quality and transparency of retail investors’ relationships with broker-dealers and investment advisers. Regulation Best Interest

enhances the broker-dealer standard of conduct beyond existing suitability obligations, requiring compliance with disclosure, care, conflict

of interest and compliance obligations. The regulation requires that a broker-dealer or natural person who is an associated person of

the broker-dealer shall act in the best interest of the retail customer at the time it makes a recommendation of any securities transaction

or investment strategy involving securities, prioritizing the interests of the customer above any interests of the broker-dealer or its

associated persons. Among other things, this requires the broker-dealer to mitigate conflicts of interest arising from financial incentives

in selling securities products.

The new rules and processes

related thereto have and will most likely continue to involve increased costs, including, but not limited to, compliance costs associated

with new or enhanced technology. In addition to the foregoing laws affecting regulation of our industry, Congress is considering various

proposals to increase taxation relating to investments, which may adversely impact the volume of trading and other transactions from which

we derive our revenue.

It is not possible to determine

the extent of the impact of any new laws, regulations or initiatives that may be imposed, or whether any existing proposals will become

law. Conformance with any new laws or regulations could make compliance more difficult and expensive and affect the manner in which we

conduct business.

We are subject to extensive government regulation

and to third party litigation risk and regulatory risk which could result in significant liabilities and reputational harm which, in turn,

could materially adversely affect our business, results of operations and financial condition.

Our business is subject to

extensive regulation in the U.S., at both the federal and state level. We are also subject to regulation by SROs and other regulatory

bodies in the U.S., such as the SEC, the NYSE, FINRA, MSRB, the Commodity Futures Trading Commission (“CFTC”) and the NFA.

MSCO is registered as a broker-dealer in 50 states, the District of Columbia, and Puerto Rico, and RISE is registered as a broker-dealer

in 7 states and territories. The regulations to which MSCO and RISE are subject as broker-dealers cover all aspects of the securities

business including training of personnel, sales methods, trading practices, uses and safe keeping of customers’ funds and securities,

capital structure, record keeping, fee arrangements, disclosure and the conduct of directors, officers and employees.

SNXT is registered as an investment

adviser with the SEC under the Advisers Act, and its business is highly regulated. The Advisers Act imposes numerous obligations on RIAs,

including fiduciary, record keeping, operational and disclosure obligations. Moreover, the Advisers Act grants broad administrative powers

to regulatory agencies such as the SEC to regulate investment advisory businesses. If the SEC or other government agencies believe that

SNXT has failed to comply with applicable laws or regulations, these agencies have the power to impose fines, suspensions of a registrant

and individual employees or other sanctions, which could include revocation of SNXT’s registration under the Advisers Act. SNXT

is also subject to the provisions and regulations of ERISA, to the extent that SNXT acts as a “fiduciary” under ERISA with

respect to certain of its clients. ERISA and the applicable provisions of the federal tax laws impose a number of duties on persons who

are fiduciaries under ERISA and prohibit certain transactions involving the assets of each ERISA plan which is a client, as well as certain

transactions by the fiduciaries (and certain other related parties) to such plans. Our subsidiaries, RISE and MSCO, are also regulated

by the National Futures Association (“NFA”) and function as a registered introducing broker.

Siebert 2023 Form-10K 9

The laws, rules and regulations,

as well as governmental policies and accounting principles, governing our business and the financial services and banking industries generally

have changed significantly over recent years and are expected to continue to do so. We cannot predict which changes in laws, rules, regulations,

governmental policies or accounting principles will be adopted. Any changes in the laws, rules, regulations, governmental policies or

accounting principles relating to our business could materially and adversely affect our business, results of operations and financial

condition.

Additionally, like other

participants in the financial services industry, we and our subsidiaries face the risks of lawsuits by clients and regulatory proceedings

against us. The outcome of regulatory proceedings and client lawsuits is uncertain and difficult to predict. An adverse resolution of

any regulatory proceeding or client lawsuit against us could result in substantial costs or reputational harm to us. Further, any such

proceedings or lawsuits could have an adverse effect on our ability to retain key registered representatives, investment advisers and

wealth managers, and to retain existing clients or attract new clients, any of which could have a material adverse effect on our business,

financial condition, results of operations and prospects. Refer to Item 3 – Legal Proceedings for additional detail.

We are subject to net capital requirements.

The SEC, FINRA, and various

other securities and commodities exchanges and other regulatory bodies in the U.S. have rules with respect to net capital requirements

which affect us. These rules have the effect of requiring that at least a substantial portion of a broker-dealer’s assets be kept

in cash or highly liquid investments. Our compliance with the net capital requirements could limit operations that require intensive use

of capital, such as underwriting or trading activities. These rules could also restrict our ability to withdraw our capital, even in circumstances

where we have more than the minimum amount of required capital, which, in turn, could limit our ability to implement growth strategies.

In addition, a change in such rules, or the imposition of new rules, affecting the scope, coverage, calculation or amount of such net

capital requirements, or a significant operating loss or any unusually large charge against net capital, could have similar adverse effects.

Risks Related to Our Technology and Information

Systems

We rely on information processing and communications

systems to process and record our transactions.

Our operations rely heavily

on information processing and communications systems. Our system for processing securities transactions is highly automated. Failure of

our information processing or communications systems for a significant period of time could limit our ability to process a large volume

of transactions accurately and rapidly. This could cause us to be unable to satisfy our obligations to customers and other securities

firms and could result in regulatory violations. External events, such as an earthquake, terrorist attack or power failure, loss of external

information feeds, such as security price information, as well as internal malfunctions such as those that could occur during the implementation

of system modifications, could render part or all of these systems inoperative.

We rely on third-party platforms for information

and communications systems.

We rely heavily on our data

technology platforms and the platforms provided by our clearing agents. These platforms offer interfaces to our clearing service providers’

computing systems where customer account records are kept and are accessible through our data technology platforms. Our systems also utilize

browser-based access and other types of data communications.

Our data technology platforms

offer services used in direct relation to customer activities as well as support for corporate use. Some of these services include email

and messaging, market data systems and third-party trading systems, business productivity tools and customer relationship management systems.

Our data network is designed with redundancies in case a significant business disruption occurs.

We also rely on third parties

that provide data center facilities, infrastructure, back-office systems for clearance, settlement and accounting, customer relationship

management, compliance and risk software and systems, website functionality and access, databases, data center facilities and cloud computing,

all of which are critical to our operations. To ensure reliability and to conform to regulatory requirements related to business continuity,

we maintain backup systems and backup data, leverage cloud-based technology, and have a full-time offsite disaster recovery site to ensure

business continuity during a potential wide-spread disruption. However, despite the preventive and protective measures in place, in the

event of a wide-spread disruption of our systems or those of the third-parties upon whom we rely, our ability to satisfy the obligations

to customers and other securities firms may be significantly hampered or completely disrupted.

Failure to protect client data or prevent

breaches of our information systems could expose us to liability or reputational damage.

We are dependent on information

technology networks and systems to securely process, transmit and store electronic information and to communicate among our branch offices

and with our clients and vendors. As the breadth and complexity of this infrastructure continues to grow, the potential risk of security

breaches and cyber-attacks increases. As a financial services company, we are continuously subject to cyber-attacks by third parties.

Any such security breach could lead to shutdowns or disruptions of our systems and potential unauthorized disclosure of confidential information.

In addition, vulnerabilities of our external service providers and other third parties could pose security risks to client information.

The secure transmission of confidential information over public networks is also a critical element of our operations.

Siebert 2023 Form-10K 10

In providing services to clients,

we manage, utilize and store sensitive and confidential client data, including personal data. As a result, we are subject to numerous

laws and regulations designed to protect this information, such as U.S. federal and state laws governing the protection of personally

identifiable information. These laws and regulations are increasing in complexity and number, change frequently and sometimes conflict.

If any person, including any of our employees, negligently disregards or intentionally breaches our established controls with respect

to client data, or otherwise mismanages or misappropriates that data, we could be subject to significant monetary damages, regulatory

enforcement actions, fines and/or criminal prosecution in one or more jurisdictions. Unauthorized disclosure of sensitive or confidential

client data, whether through systems failure, employee negligence, fraud or misappropriation, could damage our reputation and cause us

to lose clients. Similarly, unauthorized access to or through our information systems, whether by our employees or third parties, including

a cyber-attack by third parties who may deploy viruses, worms or other malicious software programs, could result in negative publicity,

significant remediation costs, legal liability, and damage to our reputation and could have a material adverse effect on our results of

operations. In addition, our liability insurance might not be sufficient in type or amount to cover us against claims related to security

breaches, cyber-attacks and other related breaches.

We may be exposed to damage to our business

or our reputation by cybersecurity breaches.

As the world becomes more

interconnected through the use of the internet and users rely more extensively on the internet and the cloud for the transmission and

storage of data, such information becomes more susceptible to incursion by hackers and other parties intent on stealing or destroying

data on which we or our customers rely. We face an evolving landscape of cybersecurity threats in which hackers use a complex array of

means to perpetrate cyber-attacks, including the use of stolen access credentials, malware, ransomware, phishing, structured query language

Source: SEC EDGAR (public domain) · 10-K for the period ended 2023-12-31, filed 2024-05-10 · accession 0001213900-24-041746

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