Honest Company, Inc. (Nasdaq: HNST), an SEC filer in Retail-Catalog & Mail-Order Houses, closed at $5.72, +1.6%, on 2026-09-02, with a market cap of $604M as of 2026-09-01, a return on equity of -9.1%, a net margin of -4.2% and 3-year sales growth of 5.8%. Institutional ownership, earnings history and filed financials are on the tabs below.
| Market Cap | $613.7M | |
| Enterprise Value | — | |
| Revenue | $342.0M | −1.9% |
| Gross Profit | $122.0M | −14.4% |
| EBITDA | -$12.2M | — |
| Net Income | -$12.2M | — |
| Diluted EPS | -$0.14 | — |
| Free Cash Flow | $52.7M | +1246.3% |
Values as filed for each fiscal year on screen; an empty bar is an unfiled year; EPS breaks at a share-basis change (⚠). ⓘ
Every bar is a figure as filed. Anything a filed line doesn’t explain is drawn as a residual, never absorbed into a neighbouring step.
Reconciliation.
| Step | Applied | Running level | % of revenue | 2024 |
|---|---|---|---|---|
| Revenue · reported | $371.3M | $371.3M | 100.0% | $378.3M |
| Cost of revenue | -$247.6M | $123.8M | −66.7% | $233.7M |
| Gross profit · reported | $123.8M | $123.8M | 33.3% | $144.7M |
| R&D | -$7.3M | $116.4M | −2.0% | $6.9M |
| Selling & marketing | -$51.2M | $65.2M | −13.8% | $45.1M |
| SG&A | -$79.5M | -$14.3M | −21.4% | $99.0M |
| Other (residual) · residual | -$4.2M | -$18.5M | −1.1% | — |
| Operating income · reported | -$18.5M | -$18.5M | −5.0% | -$6.3M |
| Other non-operating | $3.0M | -$15.5M | 0.8% | $282,000 |
| Pretax income · reported | -$15.5M | -$15.5M | −4.2% | -$6.0M |
| Income tax | -$204,000 | -$15.7M | −0.1% | $75,000 |
| Net income · reported | -$15.7M | -$15.7M | −4.2% | -$6.1M |
Cumulative operating cash flow over FY2021–FY2025 is -$78.4M — not positive, so there is no operating-cash pool to allocate and no bridge is drawn. Lenders and other balance-sheet businesses routinely report negative operating cash flow (loan originations run through it); read the cash-flow statement directly below.
None of the three composites is computable for this filer — each needs two consecutive fiscal years of specific lines (COGS, PP&E, receivables), which many financials and asset-light names legitimately never tag. The trend below is what the store does serve.
| Quality trend | 2025 | Δ vs 2021 | Trend · 5y | vs own | vs sector |
|---|---|---|---|---|---|
| Gross Margin | 33.3% | −0.9pp | p50 | p45 | |
| Operating Margin | −5.0% | +6.6pp | p64 | p17 | |
| Net Margin | −4.2% | +7.9pp | p79 | p26 | |
| Return on Equity | −9.1% | — | p63 | p25 |
Three scores, kept separate. They are not averaged into one “quality” number. They point in different directions (F is a 0–9 count, higher-better; Z is a distress distance, higher-safer; M is a manipulation screen, lower-cleaner) and were fitted on different samples for different questions — a blended figure would be ours, not theirs, and would hide exactly the disagreement that is worth reading.
Sector context. The percentile columns on the trend rows are the ones this payload serves: “vs own” ranks the latest value inside this company’s own served history, “vs sector” inside its sector pool. A blank sector cell means the pool was too thin to rank honestly (or the metric is a currency level, where a cross-currency rank would be meaningless). The three SCORES carry no sector percentile: the payload’s percentile block covers the served ratios only, so “is this Z good for Retail Trade?” is a question we cannot answer from what is served, and we don’t pretend to.
Latest vintage only. A 12-year F-Score / Z-Score strip is not drawn. The point-in-time factor store carries valuation, returns, margin, momentum and growth factors — not these composites — and recomputing them here from the annual columns would produce a series that disagrees with the headline above (different vintage of facts, different restatement handling). A score that disagrees with itself is a wrong number, so the history is omitted rather than approximated.
The nine named F-Score checks, the Merton distance-to-default / default probability, ROIIC and the growth-durability CAGRs live on FS · Financial Strength; the full ratio grid — every served ratio, with its own trend and both percentiles — is the Ratios section below.
| Line | 2021↗ | 2022↗ | 2023↗ | 2024↗ | 2025↗ |
|---|---|---|---|---|---|
| Revenue | $318.6M | $313.7M | $344.4M | $378.3M | $371.3M |
| YoY % | -1.6% | +9.8% | +9.9% | -1.9% | |
| Cost of Revenue | $209.5M | $221.3M | $243.8M | $233.7M | $247.6M |
| YoY % | +5.7% | +10.2% | -4.2% | +5.9% | |
| Gross Profit | $109.2M | $92.3M | $100.5M | $144.7M | $123.8M |
| YoY % | -15.4% | +8.9% | +43.9% | -14.4% | |
| R&D Expense | $7.7M | $7.0M | $6.2M | $6.9M | $7.3M |
| YoY % | -8.9% | -11.2% | +10.3% | +7.2% | |
| Selling & Marketing Expense | $54.3M | $47.8M | $36.4M | $45.1M | $51.2M |
| YoY % | -11.9% | -23.7% | +23.7% | +13.5% | |
| SG&A Expense | $84.1M | $87.3M | $94.6M | $99.0M | $79.5M |
| YoY % | +3.9% | +8.3% | +4.7% | -19.7% | |
| Total Operating Expenses | $146.0M | $142.1M | $139.4M | $151.0M | $142.2M |
| YoY % | -2.7% | -1.9% | +8.3% | -5.8% | |
| Operating Income | -$36.8M | -$49.8M | -$38.9M | -$6.3M | -$18.5M |
| Other Non-Operating Income | -$1.8M | $871,000 | -$254,000 | $282,000 | $3.0M |
| YoY % | +956.4% | ||||
| Impairment of Real Estate | — | — | $0 | $0 | $2.9M |
| Pretax Income | -$38.6M | -$48.9M | -$39.2M | -$6.0M | -$15.5M |
| Income Tax | $77,000 | $110,000 | $75,000 | $75,000 | $204,000 |
| YoY % | +42.9% | -31.8% | 0.0% | +172.0% | |
| Net Income | -$38.7M | -$49.0M | -$39.2M | -$6.1M | -$15.7M |
| Net Income to Common | -$30.3M | -$49.0M | -$39.2M | -$6.1M | -$15.7M |
| EPS (Basic) | -$0.43 | -$0.53 | -$0.42 | -$0.06 | -$0.14 |
| EPS (Diluted) | -$0.43 | -$0.53 | -$0.42 | -$0.06 | -$0.14 |
| Weighted Avg Shares (Basic) | 71.1M | 92.2M | 94.5M | 100.2M | 111.2M |
| YoY % | +29.6% | +2.5% | +6.1% | +10.9% | |
| Weighted Avg Shares (Diluted) | 71.1M | 92.2M | 94.5M | 100.2M | 111.2M |
| YoY % | +29.6% | +2.5% | +6.1% | +10.9% |
Sector is SIC-based, not GICS. A blank cell means the figure wasn't filed.
