Hasbro is a game, intellectual property, and toy company that delivers play experiences through physical and digital games, video games, toys, licensed consumer products, location-based entertainment, and film and TV. Key owned franchises include Magic: The Gathering, Monopoly, Play-Doh, Transformers, Dungeons & Dragons, Nerf, and Peppa Pig. The company operates through a Wizards of the Coast and Digital Gaming segment and a Consumer Products segment.
Hasbro pursues a franchise-first strategy, monetizing IP across direct product sales, licensing, and partnerships. In fiscal 2025, Wizards of the Coast delivered a record performance, led by Magic: The Gathering's Universes Beyond sets; the Final Fantasy set was the highest-selling set of all time by net revenues. Digital licensing, including Monopoly Go!, remained a meaningful contributor. Through its Operational Excellence program, the company delivered approximately $800 million in cumulative gross cost savings toward a $1.0 billion commitment.
Wizards Of The Coast And Digital Gaming 97% · Entertainment 3%
business segments · FY2025 (ended Dec 2025) · share of tagged segment revenue (10-K XBRL, as filed)
