lululemon athletica is principally a designer, distributor, and retailer of technical athletic apparel, footwear, and accessories sold under the lululemon brand. Its product assortment includes pants, shorts, tops, and jackets for yoga, running, training, and other athletic activities, as well as fitness-inspired accessories. During fiscal 2025, women's products represented 63% of net revenue, men's 24%, and accessories and other 13%. The company operates in 30 countries with reportable segments covering Americas, China Mainland, and Rest of World (comprising Asia Pacific and Europe/Middle East).
The company operates an omnichannel retail model integrating physical stores with digital channels, and pursues a vertical retail strategy that enables direct guest feedback to inform product design. Its design and development team sources technically advanced fabrics and crafts functional product features. Men's and accessories categories are identified as key growth pillars alongside the core women's business. The company employs a direct-to-consumer approach across its store network and digital platforms.
Americas 38% · US 30% · CN 9% · China Mainland 8% · …
geographic · FY2026 (ended Feb 2026) · share of tagged segment revenue (10-K XBRL, as filed)
