▸ Changes in domestic and foreign trade policies, including the imposition of tariffs and retaliatory tariffs, and other factors beyond our control may adversely impact our business, financial condition, and results of operations.· · · · · ● 1 ▸ If we are unable, for technological, legal, financial or other reasons, to adapt in a timely manner to changing market conditions in the online sales, marketing, customer service and/or e-commerce industry or our customers’ or Internet users’· · · · · ● 1 ▸ Since our potential customers may evaluate our products before, if ever, executing definitive agreements, we may incur substantial expenses and spend significant management and legal effort in connection with a potential customer.· · · · · ● 1 ▸ We conduct a significant portion of our business and operations outside of the U.S., which exposes us to additional risks that may not exist in the U.S. These risks in turn could cause our operating results and financial condition to suffer.· · · · · ● 1 ▸ Issues in the development and use of AI may result in reputational or competitive harm or liability.· · · · ● ● 2 ▸ Our SaaS business model is subject to certain risks.· · · · ● ● 2 ▸ Our provision may be insufficient to cover accounts receivable we are unable to collect.· · · · ● ● 2 ▸ Anti-corruption, anti-bribery, and similar laws, and failure to comply with these laws, could subject us to criminal penalties or significant fines and harm our business and reputation.· ● ● ● ● ● 5 ▸ If we are unable to properly manage our SaaS transition, our business may suffer.· · · · ● · 1 ▸ Our platform involves the storage and transmission of our customers’ information, which may including their business and financial data. As a result, unauthorized access to customer data or security breaches could result in the loss, or· · · ● · · 1 ▸ Our success and future growth depend in part upon the skills, experience, performance and continued service of our distribution partners, including software and hardware vendors and resellers. Our distribution partners engage with us in a· ● ● · · · 2 ▸ To the extent that these customers do not become paying customers, we will not realize the intended benefits of this marketing effort, and our ability to grow our business and revenue may be harmed.· ● ● · · · 2 ▸ To the extent the COVID-19 pandemic adversely affects our business, results of operations, financial condition and cash flows, it may also heighten many of the other risks described in this “Risk Factors” section.· ● ● ● · · 3 rw ▸ Unplanned system interruptions, delays in service or inability to increase capacity, including internationally, at our third-party data center facilities could impair the use or functionality of our cloud operations and harm our business.· ● ● ● ● · 4 ▸ Changes in the European regulatory environment regarding privacy and data protection regulations, such as the GDPR, could expose us to risks of noncompliance and costs associated with compliance.● ● ● ● ● · 5 rw ▸ Continued uncertainty surrounding the implementation and effect of Brexit may cause increased economic volatility, affecting our operations and business.● ● · · · · 2 ▸ Our reserves may be insufficient to cover receivables we are unable to collect.● ● ● ● · · 4 ▸ Unplanned system interruptions and capacity constraints and failure to effect efficient transmission of customer communications and data over the Internet could harm our business and reputation.● · · · · · 1 ▸ We may need to license third-party technologies and may be unable to do so on commercially reasonable terms or in a timely manner.● · · · · · 1 ▸ Because we depend on a relatively small number of customers for a substantial portion of our revenue, the loss of any of these customers or our failure to attract new significant customers could adversely impact our revenue and harm our business.● ● ● ● ● ● 6 ▸ Changes to current accounting policies could have a significant effect on our reported financial results or the way in which we conduct our business.● ● ● ● ● ● 6 ▸ Difficulties and delays in customers implementing our products could harm our revenue and margins.● ● ● ● ● ● 6 ▸ If we acquire companies or technologies, we may not realize the expected business benefits, the acquisitions could prove difficult to integrate, disrupt our business and adversely affect our operations.● ● ● ● ● ● 6 ▸ If we are unable to hire and retain key personnel, our business and results of operations would be negatively affected.● ● ● ● ● ● 6 ▸ If we are unable to increase the profitability of SaaS revenue, if we experience significant customer attrition, or if we are required to delay recognition of revenue, our operating results could be adversely affected.● ● ● ● ● ● 6 rw ▸ If we fail to expand and improve our sales performance and marketing activities, or retain our sales and marketing personnel, we may be unable to grow our business, which could negatively impact our operating results and financial condition.● ● ● ● ● ● 6 ▸ Industry-specific regulation is evolving and unfavorable industry-specific laws, regulations or interpretive positions could limit our ability to provide services and harm our business.● ● ● ● ● ● 6 ▸ Our failure or inability to develop non-infringing technology or license proprietary rights on a timely basis would harm our business.● ● ● ● ● ● 6 ▸ Our failure to maintain, develop, or expand strategic and third-party distribution channels would impede our revenue growth.● ● ● ● ● ● 6 rw ▸ Our lengthy sales cycles and the difficulty in predicting timing of sales or delays may impair our operating results.● ● ● ● ● ● 6 ▸ Our offshore product development, support and professional services may prove difficult to manage or may not allow us to realize our cost reduction goals, produce effective new solutions and provide professional services to drive growth.● ● ● ● ● ● 6 ▸ Privacy concerns and laws, evolving regulation of cloud computing, AI and other domestic or foreign regulations may limit the use, functionality and adoption of our solutions and adversely affect our business.● ● ● ● ● ● 6 rw ▸ group Risks Related to Intellectual Property● ● ● ● ● ● 6 ▸ Software errors could be costly and time-consuming for us to correct, and could harm our reputation and impair our ability to sell our solutions.● ● ● ● ● ● 6 ▸ The costs of compliance with and other burdens imposed by laws, regulations and standards may limit the use and adoption of our service and reduce overall demand for it, or lead to significant fines, penalties or liabilities for any noncompliance.● ● ● ● ● ● 6 ▸ The market for customer engagement software, including generative AI product offerings, is competitive, and our business will be adversely affected if we are unable to successfully compete.● ● ● ● ● ● 6 rw ▸ The terms we agree to in our Service Level Agreements or other contracts may result in increased costs or liabilities, which would in turn affect our results of operations.● ● ● ● ● ● 6 ▸ We cannot accurately predict subscription renewal rates and the impact these rates may have on our future revenue and operating results.● ● ● ● ● ● 6 ▸ We face risks related to pandemic and public health emergencies which could have a material adverse effect on our business, financial condition and results of operations.● ● ● ● ● ● 6 rw ▸ We may be subject to legal liability and/or negative publicity for the services provided to consumers through our technology platforms.● ● ● ● ● ● 6 ▸ We may be unable to respond to the rapid technological change and changing customer preferences in digital customer engagement, marketing, and service and this may cause our business to suffer.● ● ● ● ● ● 6 rw ▸ We may not be able to raise additional capital on acceptable terms, if at all, or without dilution to our stockholders, which could limit our ability to grow our business and expand our operations.● ● ● ● ● ● 6 rw ▸ We may not be able to realize the benefits of offering the limited, free “Innovation in 30 Days” version of our service.● ● ● ● ● ● 6 ▸ We rely on trademark, copyright, trade secret laws, contractual restrictions and patent rights to protect our intellectual property and proprietary rights and, if these rights are impaired, then our ability to generate revenue will be harmed.● ● ● ● ● ● 6 
