eBay operates a global third-party commerce marketplace connecting buyers and sellers across more than 190 markets through eBay.com, localized sites, off-platform marketplaces, and mobile apps. In 2025, the platform facilitated approximately $80 billion in Gross Merchandise Volume across 135 million active buyers, with focus categories spanning motor vehicle parts and accessories, collectibles, refurbished items, apparel, luxury goods, and sneakers.
Revenue is generated primarily through transaction fees, first-party advertising, and shipping services. The company's strategy is organized around three pillars—Relevant Experiences, Scalable Solutions, and Magical Innovations—leveraging AI-enhanced listing tools, personalized discovery, and logistics improvements to reduce friction and deepen engagement in specialty categories.
US 52% · GB 14% · Restof World 14% · CN 11% · …
geographic · FY2025 (ended Dec 2025) · share of tagged segment revenue (10-K XBRL, as filed)