Bell Rock Capital LLC

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CIK 1756283

13F portfolio (2022-Q3)

$81M

Positions

Implied 1Y CAGR

modeled · as filed

Long positions in SEC Section 13(f) securities (US-listed stocks, ADRs and ETFs), largest first · Δ vs 2022-Q2. A lagged quarterly snapshot (filed ≤45 days after quarter-end); excludes shorts, options, cash, and shares listed only on non-US exchanges — foreign companies held via a US listing or ADR (e.g. Alibaba, TSMC) ARE included.

Implied return what this book implies · modeled, not advice methodology →

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As filed = each book applied at its quarter-end (what the reported book did) · As copyable = applied at its statutory 45-day filing deadline (what a 13F follower could have earned).

Computing…

Hypothetical modeled performance constructed with hindsight — not actual results, and not indicative of future results. See the Disclaimer.

Exposures · what this manager owns, by sector & size (2022-Q3)

Holdings

Top 5

32.4%

Top 10

46.1%

Effective N

24.3

HHI

0.041

This quarter

87 new · 0 exit →

By sector

Unclassified28.9%

Information Technology22.2%

Consumer Discretionary16.9%

Consumer Staples8.2%

Materials7.9%

Financials5.8%

Health Care2.8%

Industrials2.0%

Other5.4%

By market cap

Mega (>$200B)40.9%

Unknown30.0%

Large ($10–200B)23.0%

Mid ($2–10B)4.0%

Small ($300M–2B)2.0%

By region

North America70.0%

Other28.9%

Europe1.1%

By industry group GICS — finer than sector

Industry group	Weight	Names
Unclassified	28.95%	47
Technology Hardware & Equipment	17.07%	2
Specialty Retail	10.09%	5
Chemicals	7.57%	5
Banks	4.58%	4
Software	4.27%	1
Food Products	4.09%	4
Automobiles & Components	3.89%	1
Pharmaceuticals & Biotechnology	2.85%	4
Hotels, Restaurants & Leisure	2.40%	1
Beverages	2.21%	2
Food & Staples Retailing	1.85%	1
Real Estate Management & Development	1.78%	1
Commercial Services & Supplies	1.18%	1
Oil, Gas & Consumable Fuels	1.13%	2
Utilities	1.09%	2
Aerospace & Defense	0.96%	1
Semiconductors & Semiconductor Equipment	0.81%	2
Marine	0.76%	2
Software & IT Services	0.62%	1
Entertainment	0.59%	1
Leisure Products	0.48%	1
Paper & Forest Products	0.30%	1
Airlines	0.27%	1
Diversified Telecommunication Services	0.22%	1

Top holdings

#	Ticker	Name	Sector	Weight
1	AAPL	Apple Inc.	Information Technology	15.81%
2	AMZN	AMAZON COM INC	Consumer Discretionary	5.31%
3	MSFT	MICROSOFT CORP	Information Technology	4.27%
4	F	FORD MOTOR CO	Consumer Discretionary	3.89%
5	CHD	CHURCH & DWIGHT CO INC /DE/	Materials	3.13%
6	PG	PROCTER & GAMBLE Co	Materials	3.02%
7	KEY	KEYCORP /NEW/	Financials	2.88%
8	CPB	CAMPBELL'S Co	Consumer Staples	2.76%
9	QLD	PROSHARES TR	Unclassified	2.66%
10	MCD	MCDONALDS CORP	Consumer Discretionary	2.40%

47/94 names classified · sector 71.1% of weight · industry 71.1% · mkt cap 70.0%; unclassified names shown, never dropped.

Sector allocation over time · how the GICS mix & top names shifted quarter by quarter

top 5/sector, rest → “Other” · 20 quarters

Information TechnologyAAPL, MSFT, IBM, ICHR, ADBE · other

Consumer DiscretionaryAMZN, MCD, HD, F, COST · other

FinancialsKEY, V, AXP, BAC, JPM · other

IndustrialsBA, HON, JBLU, ACM, GD · other

Communication ServicesNFLX, DIS, META, T, GOOG · other

MaterialsCHD, PG, CLX, DD, EL · other

Consumer StaplesCPB, DEO, KO, CVS, PEP · other

UtilitiesKMI, EPD, PEG, NEE, LNG · other

Health CareJNJ, MRK, PFE, LLY, ABBV · other

Real EstateIIPR, O, OHI, STAG, STWD · other

EnergyCVX, XOM, SLB, EOG, COP · other

UnclassifiedQLD, BSV, VUG, UNITED STATES STL CORP NEW, VBK · other

Sector is classified on each name's CURRENT fundamentals, not point-in-time — apparent sector drift can reflect the market re-rating a holding, not a manager trade. 13F is a lagged quarterly snapshot of long positions in US-listed securities only — foreign companies held via a US listing or ADR ARE included, but shares listed only on non-US exchanges (plus shorts, options and cash) are not. Latest quarter: 71.1% of the book is sector-classified (unclassified names shown, never dropped).

Style box · size × value-growth placement of the reported book (2022-Q3), classified on current fundamentals (not point-in-time) — load it into PORT to overlay your own portfolio

holdings, colored by sector (45 classified)Bell Rock Capital LLC centroid (Large Core)

Information TechnologyConsumer DiscretionaryMaterialsConsumer StaplesFinancialsHealth CareReal EstateIndustrialsCommunication ServicesEnergyUtilities

Style box summary for Bell Rock Capital LLC: centroid Large Core. Heaviest cells: Large Growth 30.2%, Large Value 11.2%, Mid Value 10.3%.

Classified: 69.7% of book weight (45/90 names) · unclassified 30.3%: , QLD, QQQ, ITA, AGZ, DEO, VPU, FLOT, GLD, VO +35 more. Size: cap 70/20/10 bands; style: value/growth composite on our own metrics — not Morningstar's model.

Contribution holdings-based, any period

No contribution data for this period.

Holdings· 94 positions (2022-Q3) · largest first · Δ vs 2022-Q2

#	Security	Shares	Value	Weight	Δ QoQ
1	AAPLAPPLE INC	92,625	$13M	15.8%	ADD 1693%
2	AMZNAMAZON COM INC	38,060	$4M	5.3%	NEW
3	MSFTMICROSOFT CORP	14,855	$3M	4.3%	ADD 718%
4	FFORD MTR CO	280,886	$3M	3.9%	NEW
5	CHDCHURCH & DWIGHT CO INC	35,430	$3M	3.1%	NEW
6	PGPROCTER AND GAMBLE CO	19,372	$2M	3.0%	ADD 477%
7	KEYKEYCORP	145,312	$2M	2.9%	NEW
8	CPBTHE CAMPBELLS COMPANY	47,464	$2M	2.8%	NEW
9	QLDPROSHARES TR	58,659	$2M	2.7%	NEW
10	MCDMCDONALDS CORP	8,420	$2M	2.4%	ADD 158%
11	QQQINVESCO QQQ TR	5,908	$2M	2.0%	NEW
12	COSTCOSTCO WHSL CORP NEW	3,230	$2M	1.9%	NEW
13	CVSCVS HEALTH CORP	15,711	$1M	1.9%	NEW
14	IIPRINNOVATIVE INDL PPTYS INC	16,269	$1M	1.8%	NEW
15	JNJJOHNSON & JOHNSON	8,346	$1M	1.7%	ADD 470%
16	ITAIShares U.S. Aerospace & Defense ETF	14,468	$1M	1.6%	NEW
17	KELLANOVA	18,652	$1M	1.6%	NEW
18	AGZISHARES TR	11,485	$1M	1.5%	NEW
19	TGTTARGET CORP	8,005	$1M	1.5%	NEW
20	IBMINTERNATIONAL BUSINESS MACHS	8,562	$1M	1.3%	NEW
21	VVISA INC	5,373	$954,000	1.2%	NEW
22	AXPAMERICAN EXPRESS CO	6,825	$921,000	1.1%	NEW
23	KOCOCA COLA CO	16,299	$913,000	1.1%	NEW
24	DEODIAGEO PLC	5,170	$878,000	1.1%	NEW
25	MALVERN BANCORP INC	60,026	$863,000	1.1%	NEW
26	HDHOME DEPOT INC	3,057	$844,000	1.0%	NEW
27	VPUVANGUARD WORLD FD	5,783	$823,000	1.0%	NEW
28	HONHONEYWELL INTL INC	4,662	$778,000	1.0%	NEW
29	FLOTISHARES TR	14,572	$733,000	0.9%	NEW
30	GLDSPDR GOLD TR	4,727	$731,000	0.9%	NEW
31	VOVANGUARD INDEX FDS	3,684	$693,000	0.9%	NEW
32	CVXCHEVRON CORP NEW	4,710	$677,000	0.8%	NEW
33	NEENEXTERA ENERGY INC	8,231	$645,000	0.8%	NEW
34	CLXCLOROX CO DEL	4,852	$623,000	0.8%	NEW
35	HSYHERSHEY CO	2,699	$595,000	0.7%	NEW
36	PDBCINVESCO ACTVELY MNGD ETC FD	34,653	$561,000	0.7%	NEW
37	VGTVANGUARD WORLD FD	1,724	$530,000	0.7%	NEW
38	FIWFIRST TR EXCHANGE-TRADED FD	7,276	$522,000	0.6%	NEW
39	SMINISHARES TR	9,591	$505,000	0.6%	NEW
40	VDCVANGUARD WORLD FD	2,941	$505,000	0.6%	NEW
41	GOOGLALPHABET INC	5,220	$499,000	0.6%	NEW
42	DISDISNEY WALT CO	5,048	$476,000	0.6%	NEW
43	BRIGHAM MINERALS INC	19,117	$472,000	0.6%	NEW
44	VAWVANGUARD WORLD FD	3,061	$454,000	0.6%	NEW
45	AMDADVANCED MICRO DEVICES INC	7,131	$452,000	0.6%	NEW
46	CCLCARNIVAL CORP	62,348	$438,000	0.5%	NEW
47	LLYELI LILLY & CO	1,309	$423,000	0.5%	NEW
48	UPROPROSHARES TR	14,700	$418,000	0.5%	NEW
49	CALYTOPGOLF CALLAWAY BRANDS CORP	20,354	$392,000	0.5%	NEW
50	XHESPDR SERIES TRUST	4,584	$391,000	0.5%	NEW
51	NYFISHARES TR	7,608	$385,000	0.5%	NEW
52	XARSPDR SERIES TRUST	4,120	$378,000	0.5%	NEW
53	IAUISHARES GOLD TR	11,501	$363,000	0.4%	NEW
54	EWZISHARES INC MSCI BRAZIL ETF	12,114	$359,000	0.4%	NEW
55	IVVISHARES TR	986	$354,000	0.4%	NEW
56	VCRVANGUARD WORLD FD	1,452	$341,000	0.4%	NEW
57	FLTRVANECK ETF TRUST	13,668	$340,000	0.4%	NEW
58	BBNBLACKROCK TAX MUNICPAL BD TR	20,395	$335,000	0.4%	NEW
59	SANDY SPRING BANCORP INC	9,255	$326,000	0.4%	NEW
60	UYGPROSHARES TR	8,498	$323,000	0.4%	NEW
61	VIGVANGUARD SPECIALIZED FUNDS	2,343	$317,000	0.4%	NEW
62	BIVVANGUARD BD INDEX FDS	4,253	$313,000	0.4%	NEW
63	ICSHISHARES TR	6,230	$312,000	0.4%	NEW
64	SHWSHERWIN WILLIAMS CO	1,507	$309,000	0.4%	NEW
65	UFOXETF SER SOLUTIONS	10,685	$305,000	0.4%	NEW
66	VOTVANGUARD INDEX FDS	1,729	$295,000	0.4%	NEW
67	ELLAUDER ESTEE COS INC	1,340	$289,000	0.4%	NEW
68	PAWZPROSHARES TR	6,478	$286,000	0.4%	NEW
69	MRKMERCK & CO INC	3,252	$280,000	0.3%	NEW
70	IBNICICI BANK LIMITED	13,216	$277,000	0.3%	NEW
71	VCITVANGUARD SCOTTSDALE FDS	3,654	$277,000	0.3%	NEW
72	MKCMCCORMICK & CO INC	3,817	$272,000	0.3%	NEW
73	PAVEGLOBAL X FDS	10,945	$252,000	0.3%	NEW
74	VLYVALLEY NATL BANCORP	23,046	$249,000	0.3%	NEW
75	DDDUPONT DE NEMOURS INC	4,817	$243,000	0.3%	NEW
76	SLBSCHLUMBERGER LTD	6,702	$241,000	0.3%	NEW
77	KMBKIMBERLY-CLARK CORP	2,120	$239,000	0.3%	NEW
78	PFEPFIZER INC	5,445	$238,000	0.3%	NEW
79	PEGPUBLIC SVC ENTERPRISE GROUP	4,222	$237,000	0.3%	NEW
80	VNQVANGUARD INDEX FDS	2,935	$235,000	0.3%	ADD 27%
81	VCSHVANGUARD SCOTTSDALE FDS	3,100	$230,000	0.3%	NEW
82	JBLUJETBLUE AWYS CORP	33,036	$219,000	0.3%	NEW
83	VBKVANGUARD INDEX FDS	1,088	$212,000	0.3%	TRIM −99%
84	MDLZMONDELEZ INTL INC	3,856	$211,000	0.3%	NEW
85	CNOBCONNECTONE BANCORP INC	8,955	$206,000	0.3%	NEW
86	TXNTEXAS INSTRS INC	1,324	$205,000	0.3%	NEW
87	PHKPIMCO HIGH INCOME FD	40,619	$189,000	0.2%	NEW
88	JETSETF SER SOLUTIONS	12,508	$188,000	0.2%	NEW
89	NCLHNORWEGIAN CRUISE LINE HLDGS	15,477	$176,000	0.2%	NEW
90	TAT&T INC	11,377	$175,000	0.2%	NEW
91	FISKER INC	22,272	$168,000	0.2%	NEW
92	MUJBLACKROCK MUNIHLDGS NJ QLTY	11,120	$131,000	0.2%	NEW
93	DJTWWTRUMP MEDIA & TECHNOLOGY GRO	23,850	$86,000	0.1%	NEW
94	PFNPIMCO INCOME STRATEGY FD II	12,467	$86,000	0.1%	NEW

☆Bell Rock Capital LLC