BF.B vs PEP
Brown Forman Corp (BF.B) and Pepsico Inc (PEP) are both filed with the SEC under Beverages. PEP is 15.0× BF.B's size by market cap ($190.7B against $12.7B); PEP trades at the higher fiscal-year P/E (23.3× against 17.8×); BF.B reports the higher net margin (14.1% against 8.8%); PEP grew sales faster over three years (+2.8% against -1.8%); and over the past year PEP returned -0.2% against BF.B's -2.8%.
| BF.B | PEP | |
|---|---|---|
| Last close | $27.22 | $141.07 |
| Market cap | $12.7B | $190.7B |
| P/E (FY) | 17.8× | 23.3× |
| P/S | 2.5× | 2.0× |
| EV/EBITDA | 13.6× | 15.4× |
| Gross margin | 46.8% | 54.1% |
| Operating margin | 19.7% | 12.2% |
| Net margin | 14.1% | 8.8% |
| Return on equity | 17.8% | 42.9% |
| Sales growth (3y) | -1.8% | +2.8% |
| EPS growth (3y) | -2.1% | -2.2% |
| Dividend yield | 3.3% | 4.0% |
| 1-year return | -2.8% | -0.2% |
Screener snapshot — prices as of 2026-08-28. Each side's last close is the most recent session the snapshot holds for that company, which can be an earlier one, and its 1-year return is measured to that close. Market caps struck on 2026-08-27. Last close, market cap and the 1-year return are price figures; every other row is computed over the company's latest filed fiscal year, and the two differ: BF.B FY2026 (ended 2026-04-30); PEP FY2025 (ended 2025-12-27).
Who holds them, and who has traded them
| BF.B | PEP | |
|---|---|---|
| Institutional holders (13F) | 576 | 3,509 |
| Insider buyers − sellers (180d) | — | -2 |
| Congressional trades disclosed (180d) | 0 | 5 |
| Executive-branch officials on file — trades disclosed (180d) | 2 | 16 |
Counts only. The congressional figures count transactions dated in the trailing 180 days and disclosed in STOCK Act periodic transaction reports; amounts are filed as ranges and are never summed. The executive-branch figures count the same window of transactions, and they are scoped to one roster. The officials OGE posts for direct download. Insider buyers − sellers counts distinct people filing open-market Form 4 purchases minus distinct people filing open-market sales over the trailing 180 days, capped at ±5. — no open-market Form 4 purchases or sales in the window.
BF.B vs PEP: common questions
- Is BF.B bigger than PEP?
- PEP carries the larger market cap — $190.7B against $12.7B, both struck on 2026-08-27.
- Which trades at a higher P/E, BF.B or PEP?
- PEP, at a fiscal-year 23.3× against 17.8× for BF.B. Both are price ÷ latest full-year diluted earnings per share, not a trailing-twelve-month P/E.
- How have BF.B and PEP performed over the past year?
- PEP returned -0.2% and BF.B -2.8%, measured on the trailing calendar year to the last close.
- How many institutions hold BF.B and PEP?
- 576 13F filers report a position in BF.B and 3,509 in PEP, on the latest quarter in the panel.
- Are BF.B and PEP in the same industry?
- Both are filed with the SEC under Beverages, which is the classification this pairing is built on.
BF.B overview → · PEP overview → · BF.B institutional ownership → · PEP institutional ownership → · Congress and PEP → · Executive branch and BF.B → · Executive branch and PEP →
More in Beverages: BF.B vs KDP · BF.B vs KO · KDP vs KO · KDP vs PEP
Stock comparisons lists every pair this site publishes.
Source: SPZCO — https://spzco.com/vs/bf.b-vs-pep