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My Size, Inc. MYSZ US Equity

Information Technology · CIK 1211805 · FY ends Dec 31
$2.60
+0.00 (+0.00%)
USD · as of 2026-08-28 · marketstack

My Size, Inc. (Nasdaq: MYSZ), an SEC filer in Services-Prepackaged Software, closed at $2.60, +0.0%, on 2026-08-28, with a market cap of $8M, a return on equity of -97.0%, a net margin of -62.5% and 3-year sales growth of 28.0%. Institutional ownership, earnings history and filed financials are on the tabs below.

MYSZ · 10-K · period ended 2020-12-31

← all MYSZ documents
filed 2021-03-29 · EDGAR original ↗

Our rendering of the filing — original pagination and typography are not reproduced, and tables are reduced to their short label cells (the figures live on FA). Nothing is summarized: every line below is the filing's own text.

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ITEM 7. MANAGEMENT’S DISCUSSION

AND ANALYSIS OF FINANCIAL CONDITIONS AND RESULT OF OPERATIONS

You should read

the following discussion along with our financial statements and the related notes included elsewhere in this Annual Report on

Form 10-K. The following discussion contains forward-looking statements that are subject to risks, uncertainties and assumptions,

including those discussed under “Risk Factors.” Our actual results, performance and achievements may differ materially

from those expressed in, or implied by, these forward-looking statements.

Overview

We are a creator of

mobile device measurement solutions that has developed innovative solutions designed to address shortcomings in multiple verticals,

including the e-commerce fashion/apparel, shipping/parcel and do it yourself, or DIY, industries. Utilizing our sophisticated

algorithms within our proprietary technology, we can calculate and record measurements in a variety of novel ways, and most importantly,

increase revenue for businesses across the globe.

Our solutions can

be utilized to accurately take measurements of a variety of items via a mobile device. By downloading the application to a smartphone,

the user is then able to run the mobile device over the surface of an item the user wishes to measure. The information is then

automatically sent to a cloud-based server where the dimensions are calculated through our proprietary algorithms, and the accurate

measurements (+ or - 2 centimeters) are then sent back to the user’s mobile device. We believe that the commercial applications

for this technology are significant in many areas.

Currently, we are

mainly focusing on the e-commerce fashion/apparel industry. In addition, our solutions address the shipping/parcel and DIY uses

markets.

While we rollout our

products to major retailers and apparel companies, there is a lead time for new customers to ramp up before we can recognize revenue.

This lead time varies between customers, especially when the customer is a tier 1 retailer, where the integration process may

take longer. Generally, first we integrate our product into a customer’s online platform, which is followed by piloting

and implementation, and, assuming we are successful, commercial roll-out, all of which takes time before we expect it to impact

our financial results in a meaningful way. While we have begun generating initial sales revenue, we do not expect to generate

meaningful revenue during the upcoming quarters. Because of the numerous risks and uncertainties associated with the success of

our market penetration and our dependence on the extent to which MySizeID is adopted and utilized, we are unable to predict

the extent to which we will recognize revenue. We may be unable to successfully develop or market any of our current or proposed

products or technologies, those products or technologies may not generate any revenues, and any revenues generated may not be

sufficient for us to become profitable or thereafter maintain profitability.

Results of Operations

The table below provides

our results of operations for the periods indicated.

Year ended December 31

(dollars in thousands)

Cost of revenues (2 ) (21 )

Research and development expenses $ (1,523 ) $ (1,516 )

General and administrative (2,567 ) (2,587 )

Financial income (expenses), net (11 ) 493

36

Year Ended December 31, 2020 Compared to Year Ended December

31, 2019

Revenues

From inception through

December 31, 2018, we did not generate any revenue from operations and we continue to expect to incur additional losses to perform

further research and development activities. We started to generate revenues only in 2019. Our revenues for the year ended December

31, 2020 amounted to $142,000 compared to $63,000 for year ended December 31, 2019. The increase from the corresponding period

primarily resulted from increase in traffic, as measured by the MySizeID engine under the license agreements with customers and

from fees from customer projects.

Research

and Development Expenses

Our research and development

expenses for the year ended December 31, 2020 amounted to $1,523,000 an increase of $7,000, or approximately 0.5%, compared to

$1,516,000 for the year ended December 31, 2019. The increase resulted primarily from increased expenses associated with hiring

new employees and from stock-based payments, which were offset by a decrease in subcontractor expenses. We expect that research

and development expenses will continue to increase in 2021 and that we will recruit additional employees.

Sales and

Marketing Expenses

Our sales and marketing

expenses for the year ended December 31, 2020 amounted to $2,196,000, an increase of $267,000, or 13.8%, compared to $1,929,000

for the year ended December 31, 2019. The increase primarily resulted from an increase in subcontractor and marketing expenses

which were offset by a decrease in travel expenses and from stock-based payments.

General

and Administrative Expenses

Our general and administrative

expenses for the year ended December 31, 2020 amounted to $2,567,000, a decrease of $20,000, or 0.8%, compared to $2,587,000 for

the year ended December 31, 2019. The decrease compared to the corresponding period was mainly due to a reduction in stock-based

payment expenses, payroll expenses which were offset by an increase in rent and office maintenance related and insurance expenses.

During 2020, we had an expense of $276,000 in respect of stock-based payments, compared to an expense of $352,000 in 2019.

Operating Loss

As a result of the

foregoing, for the year ended December 31, 2020, our operating loss was $6,146,000, an increase of $156,000, or 2.6%, compared

to our operating loss for the year ended December 31, 2019 of $5,990,000.

Financial

Income (Expenses), net

Our

financial expenses, net for the year ended December 31, 2020 amounted to $11,000 as opposed to financial income, net of $493,000

for the year ended December 31, 2019. In 2020, we had financial expenses exchange rate differences offset by an income from fair

value revaluation of investment in marketable securities whereas in 2019 we had financial income from the fair value revaluation

of warrants offset by expenses from exchange rate differences and expenses from fair value revaluation of investment in marketable

securities.

Net Loss

As a result of the foregoing, research and development, marketing

general and administrative expenses, and initial revenues, our net loss for the year ended December 31, 2020 was $6,157,000 compared

to net loss of $5,497,000 for the year ended December 31, 2019. The increase in net loss was mainly due increase in sales and marketing

expenses and financial expenses as opposed to financial income in the corresponding period.

37

Liquidity and Capital Resources

Since our inception,

we have funded our operations primarily through public and private offerings of debt and equity in Israel and in the U.S.

As of December 31,

2020, we had cash, cash equivalents and restricted cash of $1,774,000 and short-term restricted deposit of $184,000 compared to

$1,466,000 cash, cash equivalents, restricted cash as of December 31, 2019 and short-term deposit and no short-term restricted

deposit as of December 31, 2019. This increase primarily resulted from the public offerings that we completed in January and May

2020 both of which are further described below.

In addition, on March 25, 2021, we completed an underwritten

public offering of our common stock pursuant to which we issued 2,618,532 shares of our common stock at a public offering price

of $1.28 per share for gross proceeds of $3,300,000. We received net proceeds of approximately $2,904,000, after deducting the

underwriting discounts and commissions and estimated offering expenses. Prior to that, on January 8, 2021, we completed an underwritten

public offering of our common stock pursuant to which we issued 1,569,179 shares of our common stock at a public offering price

of $1.28 per share for gross proceeds of $2,008,000. We received net proceeds of approximately $1,700,000, after deducting the

underwriting discounts and commissions and estimated offering expenses. Furthermore, in January and February 2021, a holder of

warrants exercised warrants to purchase 725,000 of our ordinary shares in exchange for $0.8 million.

On May 8, 2020, we

completed a public offering of (i) 1,925,001 units, each unit consisting of one share of common stock, and one warrant to purchase

one share of common stock at a price of $1.10, and (ii) 2,620,453 pre-funded units, each pre-funded unit consisting of one pre-funded

warrant to purchase one share of common stock and one warrant, at a price of $1.099 per pre-funded unit. We received net proceeds

of approximately $4.3 million, after deducting placement agent’s fees and other offering expenses payable by us. The warrants

to purchase an aggregate of 4,545,454 shares of common stock are immediately exercisable and may be exercised at a consideration

of $1.10 per share. The term of the warrants are five and a half years. Pre-funded warrants were immediately exercisable and were

exercisable at a nominal consideration of $0.001 per share. During May 2020, the pre-funded warrants were exercised in full and

therefore are no longer outstanding.

On January 15, 2020,

we completed a public offering of our securities pursuant to which we issued 514,801 shares of our common stock and warrants to

purchase up to 514,801 shares of common stock at an exercise price of $3.76 per share for gross proceeds of $2,000,000. The term

of the warrants are five and a half years. We received net proceeds of $1,700,000 after deducting placement agent fees and other

offering expenses.

On September 13, 2019,

we entered into an At the Market Offering Agreement with H.C. Wainwright. According to the agreement, we may offer and sell, from

time to time, our shares of common stock having an aggregate offering price of up to $5.5 million through H.C. Wainwright or the

ATM Prospectus Supplement. From September 13, 2019 until December 31, 2020, we issued 87,756 shares of common stock at an average

price of $4.77 per share through the ATM Prospectus Supplement, resulting in net proceeds of $418,524. We paid a commission equal

to 3% of the gross proceeds from the sale of our shares of common stock under the ATM Prospectus Supplement. On January 15, 2020,

we terminated the ATM Prospectus Supplement, but the offering agreement remains in full force and effect.

Net cash used in operating

activities was $5,679,000 for the year ended December 31, 2020 compared to $5,418,000 for the year ended December 31, 2019. The

increase in cash used in operating activity is derived mainly from increase in the net loss.

Net cash used in investing

activities for the year ended December 31, 2020 was $211,000 as opposed to net cash provided by investing activities of $1,073,000

for the year ended December 31, 2019. The net cash used in investing activities for the year ended December 31, 2020 was mainly

from investment in restricted deposits as opposed to proceeds from short-term deposits and restricted deposits during the year

ended December 31, 2019.

We had positive cash

flow from financing activities of $6,094,000 for the year ended December 31, 2020 compared to $266,000 for the year ended December

31, 2019. The cash flow from financing activities for the year ended December 31, 2020 was due to the proceeds from public offerings

of our securities and proceeds from the exercise of outstanding warrants.

38

We do not have any

material commitments for capital expenditures during the next twelve months. Based on our projected cash flows and the cash balances

as of the date of this Annual Report on Form 10-K, we believe we have sufficient cash to fund our obligations through January 2022.

As a result, there is substantial doubt about our ability to continue as a going concern. However, we will need to raise additional

capital, which may not be available on reasonable terms or at all. Additional capital would be used to accomplish the following:

● finance our current operating expenses;

● pursue growth opportunities;

● hire and retain qualified management and key employees;

● respond to competitive pressures;

● comply with regulatory requirements; and

● maintain compliance with applicable laws.

Current conditions

in the capital markets are such that traditional sources of capital may not be available to us when needed or may be available

only on unfavorable terms. Our ability to raise additional capital, if needed, will depend on conditions in the capital markets,

economic conditions, the impact of the COVID-19 pandemic and a number of other factors, many of which are outside our control,

and on our financial performance. Accordingly, we cannot assure you that we will be able to successfully raise additional capital

at all or on terms that are acceptable to us. If we cannot raise additional capital when needed, it may have a material adverse

effect on our business, results of operations and financial condition.

To the extent that

we raise additional capital through the sale of equity or convertible debt securities, the issuance of such securities could result

in substantial dilution for our current stockholders. The terms of any securities issued by us in future capital transactions

may be more favorable to new investors, and may include preferences, superior voting rights and the issuance of warrants or other

derivative securities, which may have a further dilutive effect on the holders of any of our securities then-outstanding. We may

issue additional shares of our common stock or securities convertible into or exchangeable or exercisable for our common stock

in connection with hiring or retaining personnel, option or warrant exercises, future acquisitions or future placements of our

securities for capital-raising or other business purposes. The issuance of additional securities, whether equity or debt, by us,

or the possibility of such issuance, may cause the market price of our common stock to decline and existing stockholders may not

agree with our financing plans or the terms of such financings. In addition, we may incur substantial costs in pursuing future

capital financing, including investment banking fees, legal fees, accounting fees, securities law compliance fees, printing and

distribution expenses and other costs. We may also be required to recognize non-cash expenses in connection with certain securities

we issue, such as convertible notes and warrants, which may adversely impact our financial condition. Furthermore, any additional

debt or equity financing that we may need may not be available on terms favorable to us, or at all. If we are unable to obtain

such additional financing on a timely basis, we may have to curtail our development activities and growth plans and/or be forced

to sell assets, perhaps on unfavorable terms, or we may have to cease our operations, which would have a material adverse effect

on our business, results of operations and financial condition.

Recently Issued Accounting Pronouncements

Certain recently issued

accounting pronouncements are discussed in Note 2, Significant Accounting Policies, to the consolidated financial statements included

in “Item 8. Financial Statements and Supplementary Data” of this Annual Report on Form 10-K.

Off-Balance Sheet Arrangements

We have not entered

into any transactions with unconsolidated entities in which we have financial guarantees, subordinated retained interests, derivative

instruments or other contingent arrangements that expose us to material continuing risks, contingent liabilities or any other

obligations under a variable interest in an unconsolidated entity that provides us with financing, liquidity, market risk or credit

risk support.

39

Application of Critical Accounting

Policies and Estimates

Our management’s

discussion and analysis of our financial condition and results of operations is based on our financial statements, which we have

prepared in accordance with U.S. generally accepted accounting principles issued by the Financial Accounting Standards Board,

or FASB. The preparation of these financial statements requires us to make estimates and assumptions that affect the reported

amounts of assets and liabilities and the disclosure of contingent assets and liabilities at the date of the financial statements,

as well as the reported expenses during the reporting periods. Actual results may differ from these estimates under different

assumptions or conditions.

While our significant

accounting policies are more fully described in the notes to our financial statements appearing elsewhere in this Annual Report

on Form 10-K, we believe that the accounting policies discussed below are critical to our financial results and to the understanding

of our past and future performance, as these policies relate to the more significant areas involving management’s estimates

and assumptions. We consider an accounting estimate to be critical if: (1) it requires us to make assumptions because information

was not available at the time or it included matters that were highly uncertain at the time we were making our estimate; and (2)

changes in the estimate could have a material impact on our financial condition or results of operations.

Revenue from contracts with customers

The Company implemented ASC 606, Revenue

from Contract with Customers.

To recognize revenue under ASC 606, the Company applies the

following five steps:

2. Identify the performance obligations in the contract.

The Company’s revenue is derived from License cloud-enabled

software subscriptions, associated software maintenance and support.

Revenue is recognized when a contract exists

between the Company and a customer (business) and upon transfer of control of promised products or services to customers in an

amount that reflects the consideration we expect to receive in exchange for those products or services. The Company enters into

contracts that can include various combinations of products and services, which may be capable of being distinct and accounted

for as separate performance obligations. In case of offerings such as cloud-enabled license services, other service elements in

the contract are generally delivered concurrently with the subscription services and therefore revenue is recognized in a similar

manner as the subscription services.

Product, Subscription and Services Offerings

Such performance obligations includes cloud-enabled subscriptions,

software maintenance and technical support.

Fully hosted subscription services (SaaS) allow customers to

access hosted software during the contractual term without taking possession of the software. Cloud-hosted subscription services

are sold on a fee-per-subscription that is based on consumption or usage (per fit recommendation).

We recognize revenue ratably over the contractual service term for hosted services that are priced based

on a committed number of transactions where the delivery and consumption of the benefit of the services occur evenly over time,

beginning on the date the services associated with the committed transactions are first made available to the customer and continuing

through the end of the contractual service term. Over-usage fees and fees based on the actual number of transactions are billed

in accordance with contract terms as these fees are incurred and are included in the transaction price of an arrangement as variable

consideration. Fees based on a number of transactions or impressions per month, are allocated to the period in which the transactions

occur. Revenue for subscriptions sold as a fee per period is recognized ratably over the contractual term as the customer simultaneously

receives and consumes the benefit of the underlying service.

ITEM 7A. QUANTITATIVE AND QUALITATIVE

DISCLOSURES ABOUT MARKET RISK.

As a “smaller

reporting company” as defined by Item 10 of Regulation S-K, we are not required to provide this information.

40

ITEM 8. FINANCIAL STATEMENTS AND SUPPLEMENTARY

DATA

MY SIZE, INC. AND ITS SUBSIDIARIES

CONSOLIDATED FINANCIAL STATEMENTS

AS OF DECEMBER 31, 2020

U.S. DOLLARS IN THOUSANDS

INDEX

Page

Report of Independent Registered Public Accounting Firm F-2

Consolidated Balance Sheets F-3

Consolidated Statements of Comprehensive Loss F-4

Consolidated Statements of Shareholders’ Equity F-5

Consolidated Statements of Cash Flows F-6

Notes to Consolidated Financial Statements F-7 - F-27

- - - - - - - - - - - - - -

F-1

Report of Independent Registered Public

Accounting Firm

To the Shareholders and Board of Directors

My Size, Inc.:

Opinion on the Consolidated Financial Statements

We have audited the accompanying consolidated balance sheets

of My Size, Inc. and subsidiaries (the Company) as of December 31, 2020 and 2019, the related consolidated statements of comprehensive

loss, shareholders’ equity, and cash flows for each of the years in the two-year period ended December 31, 2020, and the

related notes (collectively, the consolidated financial statements). In our opinion, the consolidated financial statements present

fairly, in all material respects, the financial position of the Company as of December 31, 2020 and 2019, and the results of its

operations and its cash flows for each of the years in the two-year period ended December 31, 2020, in conformity with U.S. generally

accepted accounting principles.

Going Concern

The accompanying consolidated financial statements have been

prepared assuming that the Company will continue as a going concern. As discussed in Note 1d to the consolidated financial statements,

the Company has incurred significant losses and negative cash flows from operations and has an accumulated deficit that raises

substantial doubt about its ability to continue as a going concern. Management’s plans in regard to these matters are also

described in Note 1d. The consolidated financial statements do not include any adjustments that might result from the outcome of

this uncertainty.

Basis for Opinion

These consolidated financial statements

are the responsibility of the Company’s management. Our responsibility is to express an opinion on these consolidated financial

statements based on our audits. We are a public accounting firm registered with the Public Company Accounting Oversight Board (United

States) (PCAOB) and are required to be independent with respect to the Company in accordance with the U.S. federal securities laws

and the applicable rules and regulations of the Securities and Exchange Commission and the PCAOB.

We conducted our audits in accordance with

the standards of the PCAOB. Those standards require that we plan and perform the audit to obtain reasonable assurance about whether

the consolidated financial statements are free of material misstatement, whether due to error or fraud. The Company is not required

to have, nor were we engaged to perform, an audit of its internal control over financial reporting. As part of our audits, we are

required to obtain an understanding of internal control over financial reporting but not for the purpose of expressing an opinion

on the effectiveness of the Company’s internal control over financial reporting. Accordingly, we express no such opinion.

Our audits included performing procedures

to assess the risks of material misstatement of the consolidated financial statements, whether due to error or fraud, and performing

procedures that respond to those risks. Such procedures included examining, on a test basis, evidence regarding the amounts and

disclosures in the consolidated financial statements. Our audits also included evaluating the accounting principles used and significant

estimates made by management, as well as evaluating the overall presentation of the consolidated financial statements. We believe

that our audits provide a reasonable basis for our opinion.

Critical Audit Matters

Critical audit matters are matters arising

from the current period audit of the consolidated financial statements that were communicated or required to be communicated to

the audit committee and that: (1) relate to accounts or disclosures that are material to the consolidated financial statements

and (2) involved our especially challenging, subjective, or complex judgments. We determined that there are no critical audit matters.

/s/ Somekh Chaikin

Somekh Chaikin

Member Firm of KPMG International

We have served as the Company’s auditor since 2017.

Tel Aviv, Israel

F-2

MY SIZE, INC. AND ITS SUBSIDIARIES

CONSOLIDATED BALANCE SHEETS

U.S. dollars in thousands (except share

data)

December 31,

Assets

Current assets:

Restricted deposit 184 -

Accounts receivable 28 38

Other receivables and prepaid expenses 4 482 321

Property and equipment, net 5 128 141

Investment in marketable securities 8 59 26

Liabilities and shareholders’ equity

Current liabilities:

Total non-current liabilities 579 659

CONTINGENCIES AND COMMITMENTS 13

SHAREHOLDERS’ EQUITY 10

Stock capital -

Accumulated other comprehensive loss (424 ) (539 )

Total liabilities and shareholders’ equity 3,566 2,958

The accompanying notes are an integral

part of the consolidated financial statements.

F-3

MY SIZE, INC. AND ITS SUBSIDIARIES

CONSOLIDATED STATEMENTS

OF COMPREHENSIVE LOSS

U.S. dollars in thousands (except share

data and per share data)

Year ended December 31,

Cost of revenues (2 ) (21 )

Operating expenses

Research and development (1,523 ) (1,516 )

Total operating expenses (6,286 ) (6,032 )

Financial income (expense), net 16 (11 ) 493

Other comprehensive income (loss):

Foreign currency translation differences (115 ) 296

Total comprehensive loss (6,272 ) (5,201 )

Basic loss per share (*) (1.11 ) (2.75 )

Diluted loss per share (*) (1.11 ) (3.12 )

The accompanying notes are an integral

part of the consolidated financial statements.

F-4

MY SIZE, INC. AND ITS SUBSIDIARIES

CONSOLIDATED STATEMENTS

OF SHAREHOLDERS’ EQUITY

U.S. dollars in thousands (except share

data)

Number Amount capital loss Deficit (deficit)

Issuance of shares to consultants 2,084 (*) 48 - - 48

Issuance of shares, net of issuance cost of $138 87,756 (*) 266 - - 266

Reverse Stock Split (Note 10 (b) 5,901 (*) - - - (*)

Exercise of warrants and pre funded warrants 2,707,134 2 97 - - 99

Liability reclassified to equity (**) - - 328 - - 328

(*) Represents an amount of less than $1.

(**) See note 2 b

The accompanying notes are an integral

part of the consolidated financial statements.

F-5

MY SIZE, INC. AND ITS SUBSIDIARIES

CONSOLIDATED STATEMENTS

OF CASH FLOWS

U.S. dollars in thousands

Year ended December 31,

Cash flows from operating activities:

Adjustments to reconcile net loss to net cash used in operating activities:

Amortization of operating lease right-of-use asset 42 7

Revaluation of warrants and derivatives - (997 )

Interest and revaluation of short-term deposit - 55

Interest received on short-term deposits - 16

Revaluation of investment in marketable securities (33 ) 195

Capital loss on disposal of property and equipment - 8

Stock based compensation 645 692

Decrease (increase) in accounts receivable 13 (37 )

Increase in other receivables and prepaid expenses (155 ) (83 )

(Decrease) increase in trade payables (69 ) 117

(Decrease) increase in accounts payables (5 ) 76

Net cash used in operating activities (5,679 ) (5,418 )

Cash flows from investing activities:

Proceeds from short-term deposits, net - 1,200

Proceeds from (investment in) restricted deposits, net (170 ) 181

Investment in right to use asset (25 ) (205 )

Purchase of property and equipment (16 ) (103 )

Net cash provided by (used in) investing activities (211 ) 1,073

Cash flows from financing activities:

Proceeds from issuance of shares, net of issuance costs 5,995 -

Proceeds from Exercise of warrants and pre funded warrants 99 -

Proceeds from issuance of shares, warrants and short-term loan, net - 266

Net cash provided by financing activities 6,094 266

Effect of exchange rate fluctuations on cash and cash equivalents 104 315

Cash and cash equivalents and restricted cash at the end of the year 1,774 1,466

The accompanying notes are an integral

part of the consolidated financial statements.

F-6

MY SIZE, INC. AND ITS SUBSIDIARIES

NOTES

TO CONSOLIDATED FINANCIAL STATEMENTS

U.S. dollars in thousands (except share

data and per share data)

NOTE 1 - GENERAL

My Size, Inc., was incorporated

and commenced operations in September 1999, as Topspin Medical Inc. (“Topspin”), a private company registered in the

State of Delaware. In December 2013, the Company changed its name to Knowledgetree Ventures Inc. Subsequently, in February 2014,

the Company changed its name to My Size, Inc. Topspin was engaged, through its Israeli subsidiary, in research and development

in the field of cardiology and urology.

Since September 1, 2005, the Company

has traded on the Tel Aviv Stock Exchange (“TASE”).

Between 2007 and 2012 the Company

reported as a public company with the U.S. Securities and Exchange Commission (the “SEC”). In August 2012, the Company

suspended its reporting obligations under Section 13(a) and 15(d) of the Securities Exchange Act of 1934. In mid-2015, the Company

resumed reporting as a public company.

In February 2014, the Company established

a wholly-owned subsidiary, My Size (Israel) 2014 Ltd., a company registered in Israel, which is currently engaged in the development

of the Venture described above.

In return for purchasing an interest

in the Venture, the Company undertook to pay the Seller 18% of the Company’s operating profit, direct or indirect, connected

to the Venture for a period of seven years starting from the end of the Venture’s development period.

As part of the agreement, the Seller

received an option to buy back the Assets for consideration which will reflect the market fair value at that time, on the occurrence

of the following events: a) if a motion is filed to liquidate the Company; b) if seven years after signing the agreement, the Company’s

total accumulated revenues, direct or indirect, from the Venture or the commercialization of the patent will be lower than NIS

3.6 million.

In such an event, Seller may repurchase

the interest in the Venture at a market price to be determined by an independent third party valuation consultant, who shall be

chosen by agreement by the parties, and the audit committee shall conduct the negotiations on behalf of the Company to determine

the identity of the consultant.

As of December 31, 2020, the Company has only generated limited

revenue and as a consequence of the passage of seven years since execution of the agreement with the Seller, the Seller, has a

right to repurchase the Assets for 90 days from February 16, 2021. The Company intends to negotiate the waiver of the Seller’s

right to repurchase of the Assets and in consideration of such waiver expect to pay cash or issue shares of common stock and/or

common stock equivalents, or a combination of both.

The Company’s management

expects that the Company will continue to generate losses and negative cash flows from operations for the foreseeable future. Based

on the projected cash flows and cash balances as of December 31, 2020, management is of the opinion that its existing cash will

be sufficient to fund operations until the end of January 2022. As a result, there is substantial doubt about the Company’s

ability to continue as a going concern.

F-7

MY SIZE, INC. AND ITS SUBSIDIARIES

NOTES

TO CONSOLIDATED FINANCIAL STATEMENTS

U.S. dollars in thousands (except share

data and per share data)

NOTE 1 - GENERAL (Cont.)

Management’s plans include

the continued commercialization of the Company’s products and securing sufficient financing through the sale of additional

equity securities, debt or capital inflows from strategic partnerships. Additional funds may not be available when the Company

needs them, on terms that are acceptable to it, or at all. If the Company is unsuccessful in commercializing its products and securing

sufficient financing, it may need to cease operations.

The financial statements include

no adjustments for measurement or presentation of assets and liabilities, which may be required should the Company fail to operate

as a going concern.

NOTE 2 - SIGNIFICANT ACCOUNTING POLICIES

The consolidated financial statements are prepared according

to United States generally accepted accounting principles (“U.S. GAAP”), applied on a consistent basis, as follows

a. Use of estimates:

The preparation of financial statements

in conformity with U.S. GAAP requires management to make estimates, judgments and assumptions that affect the amounts reported

in the financial statements and accompanying notes. Actual results could differ from those estimates.

b. Functional currency:

In 2019 the currency of the primary

economic environment in which the operations of the Company and its subsidiary are conducted is the New Israeli Shekel (“NIS”)

and thus it is the Company’s and its subsidiary functional currency. The reporting currency according to which these financial

statements are prepared is the U.S. dollar.

The Company reassessed its functional

currency and determined to change its functional currency to the U.S. dollar from the NIS as of January 1, 2020. The change in

functional currency was accounted for prospectively from such date.

My Size

Israel functional currency remains the NIS.

As a result of the change in the

Company’s functional currency, the Company reclassified its warrants that were outstanding as a financial liability in an

amount of $328 as at December 31, 2019 to equity.

F-8

MY SIZE, INC. AND ITS SUBSIDIARIES

NOTES

TO CONSOLIDATED FINANCIAL STATEMENTS

U.S. dollars in thousands (except share

data and per share data)

NOTE 2 - SIGNIFICANT ACCOUNTING POLICIES (Cont.)

c. Principles of consolidation:

The consolidated financial statements

include the accounts of the Company and its wholly-owned subsidiaries. All intercompany balances and transactions have been eliminated

upon consolidation.

d. Cash equivalents:

Cash equivalents are short-term

highly liquid investments that are readily convertible to cash with original maturities of three months or less at the date acquired.

e. Property and equipment:

Property and equipment are stated

at cost, net of accumulated depreciation. Depreciation is calculated by the straight-line method over the estimated useful lives

of the assets, at the following annual rates:

%

Computers and peripheral equipment 33

Office furniture and equipment 7-15

f. Impairment of long-lived assets:

The Company’s property and

equipment are reviewed for impairment in accordance with ASC 360, “Property Plant and Equipment”, whenever events or

changes in circumstances indicate that the carrying amount of an asset may not be recoverable. Recoverability of assets to be held

and used is measured by a comparison of the carrying amount of an asset to the future undiscounted cash flows expected to be generated

by the assets. If such assets are considered to be impaired, the impairment to be recognized is measured by the amount by which

the carrying amount of the assets exceeds the fair value of the assets. Assets to be disposed of are reported at the lower of the

carrying amount or fair value less selling costs. During the periods ended December 31, 2020 and 2019, no impairment losses have

been recorded.

g. Severance pay:

The Subsidiary’s liability

for severance pay is covered by Section 14 of the Israeli Severance Pay Law (“Section 14”). Under Section 14,

employees in Israel are entitled to have monthly deposits, at a rate of 8.33% of their monthly salary, made on their behalf to

their insurance funds. Payments in accordance with Section 14 exempt the Subsidiary from any additional obligation for these

employees. As a result, the Subsidiary does not recognize any liability for severance pay due to these employees and the deposits

under Section 14 are not recorded as an asset in the Subsidiary’s balance sheet. These contributions for compensation

represent defined contribution plans and expenses are recorded based on actual deposits.

F-9

MY SIZE, INC. AND ITS SUBSIDIARIES

NOTES

TO CONSOLIDATED FINANCIAL STATEMENTS

U.S. dollars in thousands (except share

data and per share data)

NOTE 2 - SIGNIFICANT ACCOUNTING POLICIES (Cont.)

h. Research and development costs:

Research and development costs

are charged to the statement of operations, as incurred. Most of the research and development expenses are for wages and subcontractors.

i. Income taxes:

The Company accounts for income

taxes using the asset and liability method, which requires the recognition of deferred tax assets and liabilities for the expected

future tax consequences of events that have been recognized in the consolidated financial statements or in the Companies’

tax returns. Deferred taxes are determined based on the difference between the financial statement and tax basis of assets and

liabilities using enacted tax rates in effect in the years in which the differences are expected to reverse. The Company assesses

the likelihood that its deferred tax assets will be recovered from future taxable income and, to the extent it believes, based

upon the weight of available evidence, that it is more likely than not that all or a portion of deferred tax assets will not be

realized. The Company establishes a valuation allowance, if necessary, to reduce deferred tax assets to the amount more likely

than not to be realized. As of December 31, 2020, and 2019, a full valuation allowance was established by the Company.

The Company implements a two-step

approach to recognize and measure the benefit of its tax positions. The first step is to evaluate the tax position taken or expected

to be taken in a tax return by determining if the weight of available evidence indicates that it is more likely than not that,

on an evaluation of the technical merits, the tax position will be sustained on audit, including resolution of any related appeals

or litigation processes. The second step is to measure the tax benefit as the largest amount that is greater than 50 percent (cumulative

basis) likely to be realized upon settlement. The Company believes that its tax positions are all highly certain of being upheld

upon examination. As such, as of December 31, 2020 and 2019 the Company has not recorded a liability for unrecognized tax benefits.

j. Accounting for stock-based compensation:

The Company accounts for its employees’

stock-based compensation as an expense in the financial statements based on ASC 718. All awards are equity classified and therefore

such costs are measured at the grant date fair value of the award and graded vesting attribution approach to recognize compensation

cost over the vesting period. The Company estimates stock option grant date fair value using the Binomial option pricing-model.

The Company recorded stock options

issued to non-employees at the grant date fair value, and recognizes expenses over the related service period by using the straight-line

attribution approach in accordance with ASU 2018-07. All awards are equity classified.

The expected volatility of the

share prices reflects the assumption that the historical volatility of the share prices is reasonably indicative of expected future

trends.

The risk-free interest rate for

grants with an exercise price denominated in USD for employees and several consultants is based on the yield from US treasury zero-coupon

bonds with an equivalent term.

The Company has historically not

paid dividends and has no foreseeable plans to pay dividends.

F-10

MY SIZE, INC. AND ITS SUBSIDIARIES

NOTES

TO CONSOLIDATED FINANCIAL STATEMENTS

U.S. dollars in thousands (except share

data and per share data)

NOTE 2 - SIGNIFICANT ACCOUNTING POLICIES (Cont.)

k. Fair value of financial instruments:

ASC 820, Fair Value Measurements

and Disclosures, relating to fair value measurements, defines fair value and established a framework for measuring fair value.

The ASC 820 fair value hierarchy distinguishes between market participant assumptions developed based on market data obtained from

sources independent of the reporting entity and the reporting entity’s own assumptions about market participant assumptions

developed based on the best information available in the circumstances. ASC 820 defines fair value as the price that would be received

to sell an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date,

essentially an exit price. In addition, the fair value of assets and liabilities should include consideration of non-performance

risk, which for the liabilities described below includes the Company’s own credit risk.

As a basis for considering such

assumptions, ASC 820 establishes a three-tier value hierarchy, which prioritizes the inputs used in the valuation methodologies

in measuring fair value:

The expected volatility of the

share prices reflects the assumption that the historical volatility of the share prices is reasonably indicative of expected future

trends.

The Company holds share certificates

in iMine Corporation (“iMine”) formerly known as Diamante Minerals, Inc., a publicly-traded company on the OTCQB.

Due to sales restrictions on the sale of the iMine shares, the

fair value of the shares was measured on the basis of the quoted market price for an otherwise identical unrestricted equity instrument

of the same issuer that trades in a public market, adjusted to reflect the effect of the sales restrictions and is therefore, ranked

as Level 2 asset.

l. Basic and diluted net loss per share:

Basic net loss per share is computed based on the weighted average

number of shares of common stock outstanding during each year. Diluted net income per share is computed based on the weighted average

number of shares of common stock outstanding during each year plus dilutive potential equivalent common stock considered outstanding

during the year, in accordance with ASC 260, “Earnings per Share”. For the year ended December 31, 2020, all outstanding

options and warrants have been excluded from the calculation of the diluted net loss per share since their effect was anti-dilutive.

For the year ended December 31, 2019, some of the outstanding warrants have been included in the calculation of the diluted net

loss per share since their effect was dilutive.

As described in Note 10a, for accounting

purposes, the loss per share amounts have been adjusted to give retroactive effect to the Exchange Ratio and the Reverse Stock

Split for all periods presented in these consolidated financial statements.

m. Concentrations of credit risk:

Financial instruments that potentially

subject the Company and its subsidiaries to concentrations of credit risk consist principally of cash and cash equivalents.

Cash and cash equivalents are invested

in banks in Israel and United States. Such deposits in Israel may be in excess of insured limits and are not insured in other jurisdictions.

Management believes that the financial institutions that hold the Company’s investments are financially sound and, accordingly,

minimal credit risk exists with respect to these investments.

The Company and its subsidiaries

have no off-balance-sheet concentration of credit risk such as foreign exchange contracts, option contracts or other foreign hedging

arrangements.

Source: SEC EDGAR (public domain) · 10-K for the period ended 2020-12-31, filed 2021-03-29 · accession 0001213900-21-018354

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