Monster Beverage Corporation is a holding company that, through its subsidiaries, develops, markets, sells, and distributes energy drink beverages and concentrates, as well as craft beers, flavored malt beverages, and hard seltzers. It operates four reportable segments: Monster Energy Drinks (Monster Energy, Reign, and Bang Energy brands), Strategic Brands (energy drink brands acquired from The Coca-Cola Company in 2015 plus affordable brands Predator and Fury), Alcohol Brands, and Other.
The Monster Energy Drinks segment sells primarily to bottlers and full-service distributors, with some direct sales to retail grocery, club stores, convenience chains, and e-commerce channels. The Strategic Brands segment sells concentrates and beverage bases to authorized bottlers who produce and distribute the finished drinks. The company is based in Corona, California.
Monster Energy Drinks 92% · Strategic Brands 6% · Alcohol Brands 2% · All Other Segments 0%
business segments · FY2025 (ended Dec 2025) · share of tagged segment revenue (10-K XBRL, as filed)
