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GIS US Equity

General Mills IncConsumer Staples · Grain Mill Products · CIK 40704 · FY ends Dec 31
$39.99
+1.91 (+5.02%)
USD · as of 2026-08-19 · marketstack

GIS · 10-K · period ended 2024-05-26

← all GIS documents
filed 2024-06-26 · EDGAR original ↗

Our rendering of the filing — original pagination and typography are not reproduced, and tables are reduced to their short label cells (the figures live on FA). Nothing is summarized: every line below is the filing's own text.

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ITEM 1A - Risk Factors

Our

business

is

subject

to

various

risks

and

uncertainties.

Any

of

the

risks

described

below

could

materially,

adversely

affect

our

business, financial condition, and results of operations.

Business and Industry Risks

The

categories

in

which

we

participate

are

very

competitive,

and

if

we

are

not

able

to

compete

effectively,

our

results

of

operations could be adversely

affected.

The

human

and

pet

food

categories

in

which

we

participate

are

very

competitive.

Our principal

competitors

in

these

categories

are

manufacturers,

as

well

as

retailers

with

their

own

branded

and

private

label

products.

Competitors

market

and

sell

their

products

through

brick-and-mortar

stores

and

e-commerce.

All

of

our

principal

competitors

have

substantial

financial,

marketing,

and

other

resources.

In

most

product

categories,

we

compete

not

only

with

other

widely

advertised

branded

products,

but

also

with

regional

brands

and

with

generic

and

private

label

products

that

are generally

sold

at

lower prices.

Competition

in

our

product

categories

is

based on

product

innovation, product

quality,

price,

brand recognition

and loyalty,

effectiveness

of marketing,

promotional

activity,

convenient

ordering

and

delivery

to

the

consumer,

and

the

ability

to

identify

and

satisfy

consumer

preferences.

If

our

large

competitors

were

to

seek

an

advantage

through

pricing

or

promotional

changes,

we

could

choose

to

do

the

same,

which

could

adversely affect

our margins

and profitability.

If we

did not

do the

same, our

revenues and

market share

could be

adversely affected.

Our market share

and revenue growth

could also be

adversely impacted if

we are not

successful in introducing

innovative products

in

response

to

changing

consumer

demands

or by

new product

introductions

of our

competitors.

If

we

are unable

to build

and

sustain

brand

equity

by

offering

recognizably

superior

product

quality,

we

may

be

unable

to

maintain

premium

pricing

over

generic

and

private label products.

We may be unable to maintain our profit

margins in the face of a consolidating retail environment.

There has

been significant

consolidation in

the grocery industry,

resulting in

customers with increased

purchasing power.

In addition,

large

retail

customers

may

seek

to

use

their

position

to

improve

their

profitability

through

improved

efficiency,

lower

pricing,

increased

reliance

on

their

own

brand

name

products,

increased

emphasis

on

generic

and

other

economy

brands,

and

increased

promotional

programs.

If we

are

unable

to use

our

scale, marketing

expertise,

product

innovation,

knowledge

of consumers’

needs,

and category

leadership positions

to respond

to these

demands, our

profitability and

volume growth

could be

negatively impacted.

In

addition, the loss

of any large

customer could

adversely affect our

sales and profits.

In fiscal 2024,

Walmart

accounted for 22

percent

of our

consolidated net

sales and

30 percent

of net

sales of

our North

America Retail

segment.

For more

information on

significant

customers, please see Note 8 to the Consolidated Financial Statements in Item 8 of this report.

Price

changes

for

the

commodities

we

depend

on

for

raw

materials,

packaging,

and

energy

may

adversely

affect

our

profitability.

The

principal

raw

materials

that

we

use

are

commodities

that

experience

price

volatility

caused

by

external

conditions

such

as

weather,

climate

change,

product

scarcity,

limited

sources

of

supply,

commodity

market

fluctuations,

currency

fluctuations,

trade

tariffs, pandemics, war (including international

sanctions imposed on Russia for its invasion of Ukraine),

and changes in governmental

agricultural and

energy policies

and regulations.

Commodity prices

have become,

and may continue

to be, more

volatile. Commodity

price

changes

may

result

in

unexpected

increases

in

raw

material,

packaging,

energy,

and

transportation

costs.

If

we

are

unable

to

increase productivity

to offset

these increased

costs or

increase our

prices, we

may experience

reduced margins

and profitability.

We

do not fully

hedge against changes

in commodity prices,

and the risk management

procedures that we

do use may

not always work

as

we intend.

Concerns with the safety and quality of our products could cause consumers

to

avoid certain products or ingredients.

We

could

be

adversely

affected

if

consumers

in

our

principal

markets

lose

confidence

in

the

safety

and

quality

of

certain

of

our

products

or

ingredients.

Adverse

publicity

about

these

types

of

concerns,

whether

or

not

valid,

may

discourage

consumers

from

buying our products or cause production and delivery disruptions.

9

We

may be

unable to

anticipate changes

in consumer

preferences and

trends,

which may

result in

decreased demand

for our

products.

Our success

depends in

part on

our ability

to anticipate

the tastes,

eating habits,

and purchasing

behaviors of

consumers and

to offer

products

that

appeal

to

their

preferences

in

channels

where

they

shop.

Consumer

preferences

and

category-level

consumption

may

change

from

time to

time and

can be

affected

by a

number

of different

trends

and other

factors.

If we

fail

to anticipate,

identify

or

react to these changes and trends, such as adapting to emerging

e-commerce channels, or to introduce new and improved products on

a

timely basis, we may

experience reduced demand

for our products, which

would in turn cause

our revenues and profitability

to suffer.

Similarly, demand

for our products could be affected by consumer concerns regarding

the health effects of ingredients such as sodium,

trans fats, genetically

modified organisms,

sugar, processed

wheat, grain-free

or legume-rich pet

food, or other

product ingredients

or

attributes.

We may be unable to grow

our market share or add products that are

in faster

growing and more profitable categories.

The

food

industry’s

growth

potential

is

constrained

by

population

growth.

Our

success

depends

in

part

on

our

ability

to

grow

our

business faster than

populations are growing

in the markets

that we serve.

One way to

achieve that growth

is to enhance

our portfolio

by adding innovative

new products in faster

growing and more

profitable categories. Our future

results will also depend

on our ability

Source: SEC EDGAR (public domain) · 10-K for the period ended 2024-05-26, filed 2024-06-26 · accession 0001193125-24-168943

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The text is our rendering of the filing, not a facsimile: original pagination, typography and tables are not reproduced, and the numbers live in the financial statements (FA).

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