Coinbase operates a crypto asset exchange and financial platform serving three customer groups: consumers (retail traders of crypto, equities, futures, and prediction markets), institutions (market makers, asset managers, hedge funds, banks, and wealth platforms), and developers (technology and financial companies building crypto-enabled products). In December 2025, Coinbase expanded its offerings to include stocks, commodity futures, perpetual futures, and prediction markets alongside spot crypto, positioning itself as an "Everything Exchange."
Revenue is generated through transaction fees on consumer trading and subscription-based products including stablecoin services. Two trading experiences are offered—Simple trade for general users and Advanced trade for sophisticated traders requiring deeper order-book and charting tools. Institutional customers use Coinbase for custody and trading; developers access the Base Chain and Coinbase Developer Platform to build and scale onchain applications.
